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The German company Adidas will soon start selling its sneakers for a dollar a in India. The idea is the brainchild of Nobel Prize-winning micro-finance Mohammad Yunus. Despite a similar plan in Bangladesh last year, the project in India is to go ahead. Adidas boss Herbert Hainer said India was unlike Bangladesh because it’s possible to produce the shoes in India, where the population is . Mr Hainer explained what happened in Bangladesh, saying: “We sold 5,000 pairs during a test but we made only losses. The shoes cost us three dollars to make and we had to pay $3.50 in import .” He believes India will be a whole different ball game. “The shoe will be sold in villages through a distribution . We want the product to be -funding,” he said.

No details have been released as to when Adidas will selling the $1 trainers. Adidas have revealed that its subsidiary Reebok will be responsible for the manufacture and marketing of the campaign. The rationale for the project is for the company to get a strong in what will be the world’s most populated country. Adidas believe they can get India’s poor to replace their plastic and rubber sandals with shoes made by an global brand, and that this will create a loyal customer that will reap rewards for decades. It is not the first time India has been used as a ground for cheap products. India’s own Tata car maker already and sells the world’s cheapest car. The question in the rest of the world is why Adidas $100 or more for its shoes.