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My 1,000
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New computer software will soon be keeping [an eye / two eyes] on you, or on your eyes, when you go shopping. It is called the Sideways project because it tracks the [movement / moving] of your [eyes / eye] as you glance [to / at] products on shelves. The researchers, from Britain's Lancaster University, told the BBC that the technology would be a common [future / feature] in stores before the end of the decade. Senior researcher Andreas Bulling said: "The system uses a single [ordinary / extraordinary] camera…It detects the faces of people walking by and calculates where the eyes are [relative / relation] to the eye corners." This information is then [useful / used] to flash up adverts related [at / to] what products you were looking at longest as you pass by video screens [ahead / front] of you.

Eye-tracking technology is being [used / useful] in a number of different situations. One is to help motorists better [identify / identikit] cyclists on roads. Studies suggest drivers are five times [likely / likelier] to spot [pedestrians / pedestrian] than people riding bicycles. This could [significantly / significance] cut the number of road deaths. Eye-tracking can also be used to allow people to use their eyes as a mouse to [stroll / scroll] through and select [content / contents] on screens. Disabled people are already using this technology to [entrance / enhance] their daily mobility. Last month the tech [monster / giant] Samsung launched a smartphone that monitors what users look at on-screen. Mr Bulling said: "It is really gaining momentum. I fully expect this technology to become available [deeply / widely] in the near future."

 


 
 

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