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The luxury automobile maker Rolls-Royce has reported record sales 2013. The company said it's the fourth consecutive annual sales record. It sold 3,630 cars last year, a strong surge demand the Middle East and China accounting a good portion the buoyant sales. The Middle East saw a sales increase 17 per cent last year, while sales China went 11 per cent. Rolls-Royce sold cars more than 40 countries last year, including new markets. Plans are place to continue this global expansion. The company CEO said: "We have reported a strong year and have maintained our position the pinnacle the super-luxury market." Super-luxury means cars costing $272,000.

The CEO said people buy a Rolls Royce because they want to have a brand that is unrivalled its image luxury. He said: "It's the ultimate treat; the reward hard work. We see that clearly our customers. Around 80 per cent our cars are bought businessmen and women, most whom have started and run their own businesses. The rest are bought sports stars and film stars." He added that it's not just the super-rich who were snapping the cars. He said: "What's interesting now is that we are seeing a new group individuals who have built mid-sized businesses and they also want to treat themselves to the magic carpet ride." Businesswomen now account ten per cent sales.

 


 

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