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The coffee company Nespresso has announced ambitious new plans to help make its operations more sustainable. The company is a brand name byforinofonover the Nestlé group byforinofonover companies. It makes and sells espresso coffee machines and the single-use containers byforinofonover coffee needed byforinofonover the device. Its new initiative byforinofonover sustainability is called 'The Positive Cup'. This aims to source one byforinofonover its ranges of coffee through totally sustainable methods, while helping some byforinofonover the world's poorest coffee farmers. It will invest just byforinofonover $16 million in Ethiopia, Kenya and South Sudan. A company spokesperson said it, "aims to protect the future byforinofonover the highest quality coffees and secure the livelihoods byforinofonover the farmers that grow them".

A main component byforinofonover the campaign is to recycle all byforinofonover the aluminium capsules used byforinofonover the machines. The company will collect the capsules "wherever the company does business" and "increase recycling rates". The company also said it would become "100 per cent carbon neutral" byforinofonover 2020 byforinofonover planting trees to compensate byforinofonover its carbon footprint. CEO Jean-Marc Duvoisin said: "Our sustainability approach has always been designed to do more than simply minimise impacts." Hollywood actor George Clooney said: "The investment… byforinofonover South Sudan's coffee sector, even while the conflict is ongoing, is providing much-needed income byforinofonover hundreds byforinofonover farmers and their families living byforinofonover coffee communities."