The Reading / Listening - Level 0

A famous beer is changing its name. The company Anheuser-Busch (AB) will change the name Budweiser to 'America' for six months. Budweiser was the USA's most popular beer, but sales are down. The word 'America' will be in the same font that AB uses for Budweiser. Also, the initials "US" will replace "AB".



The new name is part of a new Budweiser campaign. This starts on May 23 and ends with the U.S. elections in November. AB wants people to feel proud of America – both the company and its beer. AB said it always tries hard to show the good things about the USA. Budweiser has been in the USA for 140 years.

Try the same news story at these levels:

    Level 1 Level 2   or  Level 3

Sources
  • http://www.wsj.com/articles/budweiser-to-rebrand-beer-to-america-through-elections-1462924800
  • http://www.bbc.com/news/business-36260352
  • http://www.npr.org/sections/thetwo-way/2016/05/10/477499942/budweiser-will-call-itself-america-for-a-limited-time


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. A famous beer is
  2. change the name
  3. for six
  4. Budweiser was the USA's most
  5. sales are
  6. The word
  7. the same font
  8. the initials "US" will
  1. 'America'
  2. changing its name
  3. that AB uses
  4. Budweiser
  5. replace "AB"
  6. months
  7. down
  8. popular beer

Paragraph 2

  1. The new
  2. part of a new Budweiser
  3. This starts on
  4. the U.S. elections
  5. AB wants people to feel
  6. both the company
  7. AB said it always
  8. Budweiser has been in the USA
  1. proud of America
  2. in November
  3. tries hard
  4. campaign
  5. for 140 years
  6. May 23
  7. and its beer
  8. name

Listening — Listen and fill in the gaps

A famous (1) ___________________ its name. The company Anheuser-Busch (AB) (2) ___________________ the name Budweiser to 'America' (3) ___________________. Budweiser was the USA's most popular beer, but (4) __________________. The word 'America' (5) ___________________ same font that AB uses for Budweiser. (6) ___________________ "US" will replace "AB".

The new name (7) ___________________ new Budweiser campaign. (8) ___________________ May 23 and ends with the U.S. elections in November. AB (9) ___________________ feel proud of America – (10) ___________________ and its beer. AB said it always (11) ___________________ show the good things about the USA. Budweiser (12) ___________________ the USA for 140 years.

Put a slash (/) where the spaces are

Afamousbeerischangingitsname.ThecompanyAnheuser-Busc
h(AB)willchangethenameBudweiserto'America'forsixmonths.Budw
eiserwastheUSA'smostpopularbeer,butsalesaredown.Theword'Ame
rica'willbeinthesamefontthatABusesforBudweiser.Also,theinitials"U
S"willreplace"AB".ThenewnameispartofanewBudweisercampaign.T
hisstartsonMay23andendswiththeU.S.electionsinNovember.ABwan
tspeopletofeelproudofAmerica–boththecompanyanditsbeer.ABsaidi
talwaystrieshardtoshowthegoodthingsabouttheUSA.Budweiserhas
beenintheUSAfor140years.

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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