The Reading / Listening - Level 2

A famous beer company is changing the name of its best-selling beer. Anheuser-Busch (AB) is the USA's largest maker of beer. It is going to change the name of its Budweiser beer to 'America'. The change will happen between May and November. A spokesperson said the change is to try and increase sales. Budweiser used to be the USA's most popular beer but sales have been falling. The word 'America' will replace the word 'Budweiser' on its cans. It will also use the same font that AB uses for Budweiser. In addition, the initials "US" will replace "AB".



The new name is part of a Budweiser campaign called "America is in Your Hands". There are many events during the campaign period, starting with Memorial Day on May 30 and ending with the U.S. elections in November. In between are the summer Olympics and Labor Day. AB wants Americans to feel proud of America – the company and the beer. The company vice president said: "Budweiser has always [tried hard] to embody America in a bottle, and we're honoured to salute this great nation, where our beer has been passionately brewed for the past 140 years."

Try the same news story at these levels:

    Level 0 Level 1   or  Level 3

Sources
  • http://www.wsj.com/articles/budweiser-to-rebrand-beer-to-america-through-elections-1462924800
  • http://www.bbc.com/news/business-36260352
  • http://www.npr.org/sections/thetwo-way/2016/05/10/477499942/budweiser-will-call-itself-america-for-a-limited-time


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. the name of its best-
  2. the USA's largest maker
  3. the change is to try
  4. Budweiser used to be the USA's most
  5. sales have been
  6. replace the word 'Budweiser'
  7. It will also use the same
  8. the initials "US" will
  1. popular beer
  2. on its cans
  3. selling beer
  4. replace "AB"
  5. of beer
  6. font
  7. and increase sales
  8. falling

Paragraph 2

  1. There are many
  2. during the campaign
  3. ending with the U.S. elections
  4. In between are the summer Olympics
  5. AB wants Americans to feel
  6. Budweiser has always tried
  7. we're honoured to salute
  8. passionately brewed for the
  1. proud of America
  2. this great nation
  3. events
  4. past 140 years
  5. period
  6. and Labor Day
  7. hard
  8. in November

Listening — Listen and fill in the gaps

A famous beer company is changing the name (1) ______________ beer. Anheuser-Busch (AB) is the USA's largest maker of beer. It is (2) ___________________ the name of its Budweiser beer to 'America'. The (3) ___________________ between May and November. A spokesperson said the change is to try (4) ___________________. Budweiser used to be the USA's most popular beer but sales have been falling. The word 'America' will (5) ___________________ 'Budweiser' on its cans. It will also use the same font that AB uses for Budweiser. In (6) ___________________ "US" will replace "AB".

The new name (7) ___________________ Budweiser campaign called "America is in Your Hands". There (8) ___________________ during the campaign period, starting with Memorial Day on May 30 and (9) ___________________ U.S. elections in November. In between are the summer Olympics and Labor Day. AB wants Americans (10) ___________________ America – the company and the beer. The company vice president said: "Budweiser has always [tried hard] to embody America (11) __________________, and we're honoured to salute this great nation, where our beer has been passionately brewed (12) ___________________ years."

Put a slash (/) where the spaces are

Afamousbeercompanyischangingthenameofitsbest-sellingbe
er.Anheuser-Busch(AB)istheUSA'slargestmakerofbeer.Itisgoingt
ochangethenameofitsBudweiserbeerto'America'.Thechangewillhap
penbetweenMayandNovember.Aspokespersonsaidthechangeistotr
yandincreasesales.BudweiserusedtobetheUSA'smostpopularbeerb
utsaleshavebeenfalling.Theword'America'willreplacetheword'Budw
eiser'onitscans.ItwillalsousethesamefontthatABusesforBudweiser.I
naddition,theinitials"US"willreplace"AB".ThenewnameispartofaBud
weisercampaigncalled"AmericaisinYourHands".Therearemanyeven
tsduringthecampaignperiod,startingwithMemorialDayonMay30and
endingwiththeU.S.electionsinNovember.Inbetweenarethesummer
OlympicsandLaborDay.ABwantsAmericanstofeelproudofAmerica–
thecompanyandthebeer.Thecompanyvicepresidentsaid:"Budweise
rhasalways[triedhard]toembodyAmericainabottle,andwe'rehonour
edtosalutethisgreatnation,whereourbeerhasbeenpassionatelybrew
edforthepast140years."

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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