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   always      bottle      campaign      change      days      elections      font      initials      largest      most      name      part      passionately      past      popular      proud      sales      share      spokesperson      summer  
One of the word's famous beer companies is changing the of its best-selling beer. The company is Anheuser-Busch (AB), which is the USA's maker of beer. It is going to change the name of its Budweiser beer to 'America'. The name will be only for six months, between May 23 and November. A company said the name change is to try and increase . Budweiser used to be the USA's most beer but it has been losing market for over 25 years. The word 'America' will replace the word 'Budweiser' on its cans. It will also use the same that AB uses for Budweiser. In addition, the "AB" will be replaced by "US".

The new name and labeling is of Budweiser’s summer-long called "America is in Your Hands". There are many important national during the campaign period, starting with the Memorial Day weekend on May 30 and ending with the presidential in November. In between are the Olympics and Labor Day. The company wants Americans to feel of America – both the company and the beer. Budweiser's vice president Ricardo Marques said: "Budweiser has strived to embody America in a , and we're honoured to salute this great nation, where our beer has been brewed for the 140 years."

The America lesson


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