The Reading / Listening - Level 1

People on social media are angry because of an advert for the Chinese detergent Qiaobi. Some people say it may be the most racist advert ever. The advert shows a young woman putting some detergent into the mouth of a black man. She pushes him into a washing machine, closes it and then turns it on. The black man comes out white. The woman looks happy when she sees him. The ad is a month old but went viral 24 hours ago.



The website Buzzfeed called it, the "most racist ad of 2016". It wrote that the ad would make you feel like you need a shower. A blogger said Chinese companies did not understand the problem of racism and that it was sad that racism was so common in China. The owner of Qiaobi told the BBC that he didn't know the ad was racist. He said: "To be honest, I didn't really pay that much attention to the advertisement."

Try the same news story at these levels:

    Level 0 Level 2   or  Level 3

Sources
  • http://www.scmp.com/news/china/society/article/1956281/racist-laundry-detergent-ad-slammed-turning-black-man-fair
  • http://www.chinatopix.com/articles/88939/20160527/racial-content-chinese-commercial-video.htm#ixzz49qwWNzYk
  • http://www.bbc.com/news/world-asia-china-36394917 st-tint/85024844/


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. People on social
  2. angry because
  3. people say it may be the most
  4. The advert shows
  5. closes it and then
  6. The woman looks happy
  7. went
  8. 24 hours
  1. racist advert ever
  2. ago
  3. turns it on
  4. of an advert
  5. viral
  6. media
  7. a young woman
  8. when she sees him

Paragraph 2

  1. the most racist
  2. the ad would make you feel like
  3. companies did not
  4. the problem of
  5. sad that racism was so
  6. he didn't know the ad
  7. To be
  8. I didn't really pay that
  1. understand
  2. honest
  3. common
  4. much attention
  5. you need a shower
  6. racism
  7. ad of 2016
  8. was racist

Listening — Listen and fill in the gaps

People on social (1) ___________________ because of an advert for the Chinese detergent Qiaobi. Some (2) _________________ be the most racist advert ever. The (3) ___________________ young woman putting some detergent into the mouth of a black man. She (4) ___________________ a washing machine, closes it and (5) ___________________. The black man comes out white. The woman looks happy when she sees him. The ad is a month old (6) ___________________ 24 hours ago.

The website Buzzfeed called it, (7) ___________________ ad of 2016". It (8) ___________________ would make you feel like you (9) ___________________. A blogger said Chinese companies did not understand the problem of racism and that it was sad that racism (10) ___________________ in China. The owner of Qiaobi told the BBC that he didn't (11) ___________________ racist. He said: "To be honest, I didn't really pay (12) ___________________ to the advertisement."

Put a slash (/) where the spaces are

PeopleonsocialmediaareangrybecauseofanadvertfortheChinesedet
ergentQiaobi.Somepeoplesayitmaybethemostracistadvertever.The
advertshowsayoungwomanputtingsomedetergentintothemouthofa
blackman.Shepusheshimintoawashingmachine,closesitandthentur
nsiton.Theblackmancomesoutwhite.Thewomanlookshappywhensh
eseeshim.Theadisamontholdbutwentviral24hoursago.ThewebsiteB
uzzfeedcalledit,the"mostracistadof2016".Itwrotethattheadwouldm
akeyoufeellikeyouneedashower.AbloggersaidChinesecompaniesdid
notunderstandtheproblemofracismandthatitwassadthatracismwass
ocommoninChina.TheownerofQiaobitoldtheBBCthathedidn'tknowth
eadwasracist.Hesaid:"Tobehonest,Ididn'treallypaythatmuchattenti
ontotheadvertisement."

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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