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Samsung, the South Korean tech giant, has owners of the Galaxy Note 7 to off their phone after more reports of the device catching fire. The company will also shipping the flagship phone to stores. The device, in August, was to rival Apple's iPhone. Samsung engineers must now an investigation into what is causing so many phones to catch fire. Samsung had already been following a recall of 2.5 million phones in September after many into flames when their batteries exploded. This new episode further the company's credibility as many of the exploding phones are those that had batteries replaced in September and were to be safe.

Industry analysts are now how much the latest trouble will cost the company. South Korean media is that the company could producing the phone. However, South Korea's finance minister Yoo Il-ho has that the country's exports would be if it did this. He said: "Right now we can't tell what the impact will be in the long term. It's up to the company and the government cannot , but if they scrap the model, it will a negative impact on exports." The Korea Times said: "It is urgent that the company its brand image and the only way to this is to place quality and customer satisfaction above anything else."