The Reading / Listening - Level 4

Amazon is testing what it calls the world's most advanced shopping technology – a new-concept grocery store called Amazon Go. It has no checkout counters or queues. The technology works via an app. The app checks in when the shopper enters the store. It lets you shop and then scans what you have when you leave the store. Amazon then charges this to your Amazon account later. There is no waiting for slow customers or for change.



Amazon Go may improve shopping and help brick-and-mortar stores. The grocery store market is very tough. Profit margins are low and competition is high. Amazon seems confident it can succeed. Rumours are it will open 2,000 stores across the USA. It could also sell its technology to retailers worldwide. An industry analyst said Amazon Go makes going shopping, "just as convenient, if not more convenient, than online shopping".

Try the same news story at these levels:

    Level 5 or  Level 6

Sources
  • http://www.theverge.com/2016/12/5/13842592/amazon-go-new-cashier-less-convenience-store
  • http://www.seattletimes.com/business/amazon/amazoncom-unveils-self-driving-brick-and-mortar-convenience-store/
  • http://www.usatoday.com/story/tech/news/2016/12/05/amazon-go-supermarket-no-checkout-no-cashiers-artificial-intelligence-sensors/94991612/


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. the world's most advanced
  2. a new-concept
  3. no checkout counters
  4. The technology works
  5. The app checks in when the shopper
  6. scans what you have
  7. charges this to your
  8. no waiting for
  1. enters the store
  2. or queues
  3. via an app
  4. slow customers
  5. Amazon account
  6. shopping technology
  7. when you leave
  8. grocery store

Paragraph 2

  1. The grocery store market is
  2. Profit margins
  3. competition
  4. Amazon seems confident
  5. 2,000 stores
  6. sell its technology to
  7. An industry
  8. just
  1. is high
  2. retailers worldwide
  3. are low
  4. as convenient
  5. very tough
  6. across the USA
  7. it can succeed
  8. analyst

Listening — Listen and fill in the gaps

Amazon is (1) ___________________ calls the world's most advanced shopping technology – (2) ___________________ grocery store called Amazon Go. It has no checkout (3) ___________________. The technology works via an app. The app (4) ___________________ shopper enters the store. It lets you shop and then scans (5) ___________________ you leave the store. Amazon then charges this to your Amazon account later. There is no waiting (6) ___________________ or for change.

Amazon Go (7) ___________________ and help brick-and-mortar stores. The grocery store market (8) ___________________. Profit margins are low and competition is high. Amazon seems (9) ___________________ succeed. Rumours (10) ___________________ 2,000 stores across the USA. It could also sell its technology (11) _________________. An industry analyst said Amazon Go makes going shopping, "(12) _________________, if not more convenient, than online shopping".

Put a slash (/) where the spaces are

Amazonistestingwhatitcallstheworld'smostadvancedshoppingtechn
ology–anew-conceptgrocerystorecalledAmazonGo.Ithasnocheckou
tcountersorqueues.Thetechnologyworksviaanapp.Theappchecksin
whentheshopperentersthestore.Itletsyoushopandthenscanswhatyo
uhavewhenyouleavethestore.AmazonthenchargesthistoyourAmazo
naccountlater.Thereisnowaitingforslowcustomersorforchange.Ama
zonGomayimproveshoppingandhelpbrick-and-mortarstores.T
hegrocerystoremarketisverytough.Profitmarginsarelowandcompeti
tionishigh.Amazonseemsconfidentitcansucceed.Rumoursareitwillo
pen2,000storesacrosstheUSA.Itcouldalsosellitstechnologytoretaile
rsworldwide.AnindustryanalystsaidAmazonGomakesgoingshopping
,"justasconvenient,ifnotmoreconvenient,thanonlineshopping".

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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