The Reading / Listening - Level 5

Amazon is trialling what it says is the world's most advanced shopping technology. It is its new-concept grocery store called Amazon Go. It has no checkout counters, cashiers or queues. The technology works via an app on a shopper's mobile device. The app checks in when the shopper enters the store. It lets you shop and then scans what you have bought as you leave the store. Amazon then bills you later and your shopping is charged to your Amazon account. There is no being held up by slow customers, people using credit cards or by waiting for change.



Amazon Go may improve the high street shopping experience and provide a boost for brick-and-mortar stores. The grocery and convenience store markets are extremely tough to crack. Profit margins are low and competition is strong. Amazon seems confident it can succeed. Rumours are the retail giant has plans for 2,000 grocery stores across the USA. It could also sell its shopping technology software to retailers worldwide. An industry analyst said Amazon Go could change shopping. He said: "It makes it just as convenient, if not more convenient, than online shopping."

Try the same news story at these levels:

    Level 4 or  Level 6

Sources
  • http://www.theverge.com/2016/12/5/13842592/amazon-go-new-cashier-less-convenience-store
  • http://www.seattletimes.com/business/amazon/amazoncom-unveils-self-driving-brick-and-mortar-convenience-store/
  • http://www.usatoday.com/story/tech/news/2016/12/05/amazon-go-supermarket-no-checkout-no-cashiers-artificial-intelligence-sensors/94991612/


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. the world's most advanced
  2. no checkout counters, cashiers
  3. The app checks in when the
  4. scans what
  5. Amazon then bills you
  6. your shopping is charged to
  7. being held up
  8. waiting for
  1. shopper enters the store
  2. by slow customers
  3. later
  4. change
  5. shopping technology
  6. you have bought
  7. or queues
  8. your Amazon account

Paragraph 2

  1. improve the high street
  2. provide a boost for brick-
  3. extremely tough
  4. Profit margins are
  5. Amazon seems confident
  6. the retail
  7. An industry
  8. It makes it just
  1. it can succeed
  2. to crack
  3. analyst
  4. as convenient
  5. and-mortar stores
  6. low
  7. giant
  8. shopping experience

Listening — Listen and fill in the gaps

Amazon is trialling what (1) ___________________ world's most advanced shopping technology. It is its new-concept (2) ___________________ called Amazon Go. It has no checkout counters, cashiers or queues. The technology (3) ___________________ on a shopper's mobile device. The app checks in when the shopper enters the store. It (4) ________________ then scans what you have bought as you leave the store. Amazon then bills you later and your shopping (5) ___________________ Amazon account. There is no being held up by slow customers, people using credit cards or by (6) ___________________.

Amazon Go (7) ___________________ high street shopping experience and provide a boost for (8) ___________________ stores. The grocery and convenience store markets are extremely (9) ___________________. Profit margins are low and competition is strong. Amazon seems confident it can succeed. Rumours (10) ___________________ giant has plans for 2,000 grocery stores across the USA. It could also sell its shopping technology (11) ___________________ worldwide. An industry analyst said Amazon Go could change shopping. He said: "It makes it (12) ___________________, if not more convenient, than online shopping."

Put a slash (/) where the spaces are

Amazonistriallingwhatitsaysistheworld'smostadvancedshoppingtec
hnology.Itisitsnew-conceptgrocerystorecalledAmazonGo.Ithasnoc
heckoutcounters,cashiersorqueues.Thetechnologyworksviaanappo
nashopper'smobiledevice.Theappchecksinwhentheshopperenterst
hestore.Itletsyoushopandthenscanswhatyouhaveboughtasyouleav
ethestore.Amazonthenbillsyoulaterandyourshoppingischargedtoyo
urAmazonaccount.Thereisnobeingheldupbyslowcustomers,people
singcreditcardsorbywaitingforchange.AmazonGomayimprovethehi
ghstreetshoppingexperienceandprovideaboostforbrick-and-mort
arstores.Thegroceryandconveniencestoremarketsareextremelytou
ghtocrack.Profitmarginsarelowandcompetitionisstrong.Amazonsee
msconfidentitcansucceed.Rumoursaretheretailgianthasplansfor2,0
00grocerystoresacrosstheUSA.Itcouldalsosellitsshoppingtechnolog
ysoftwaretoretailersworldwide.AnindustryanalystsaidAmazonGoco
uldchangeshopping.Hesaid:"Itmakesitjustasconvenient,ifnotmorec
onvenient,thanonlineshopping."

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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