The international sandwich chain Subway is suing the Canadian broadcaster CBC following a report that said the fast food giant's chicken was only half chicken. The CBC reported on one of its shows that Subway's oven roasted chicken contained only 53.6 per cent chicken, and that its chicken strips had just 42.8 per cent chicken. The show claimed the rest was a soy filler. The researchers stated that competing chains had considerably higher levels of meat in their chicken-based products. Subway announced: "We have issued a Notice of Action…against the Canadian Broadcasting Corporation that asks for $210 million in damages over allegations…that are defamatory and absolutely false."
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Subway said it has made several attempts to dispute the claims of CBC. It said: "Despite our efforts to share the facts with the CBC about the high quality of our chicken and to express our strong objections to their inaccurate claims, they have not issued a retraction, as we requested." It added: "We do not know how they produced such unreliable and factually incorrect data….Producing high quality food for our customers is our highest priority." A CBC spokeswoman said the corporation was standing behind its investigation, its story and its reporters. She said: "We believe our journalism to be sound and there is no evidence that we've seen that would lead us to change our position."