The British boy band One Direction created a frenzy in the heart of London when thousands of adoring fans turned up to see their heart-throbs at the premiere of their first movie, "This Is Us". Some die-hard fans had been camping in London's Leicester Square for three days for the chance to catch a glimpse of the band. The first 200 fans were guaranteed tickets for a front-row, red-carpet experience. Event organisers encouraged many fans to go home and watch the premiere live. They said: "We would like to remind fans that the red carpet is being streamed live all over the world, so they can get the best views from the comfort of their own homes."

The scenes in central London were reminiscent of the hysteria surrounding the Beatles in the 1960s. The movie's director, Morgan Spurlock, told reporters: "This is probably the closest I'll get in my whole lifetime to seeing anything similar to Beatlemania….I just think it's remarkable." He added that the scenes were the same the world over: "It isn't just a British or an American phenomenon. Wherever they go they are chased by hordes of fans. We were in Mexico City and there were 5,000 people camping outside the hotel. This is such a massive global phenomenon and it's only growing." They even beat the Beatles by becoming the first UK group to have their debut single get to number one in the US charts.