Young Chinese women are spending $30 million a month on a dating app called Love and Producer. The app has virtual boyfriends, not real men. Users buy "Purple Diamonds" from the app. They spend these in the app to go on dates and on their relationships. It makes the most money on Apple's China App Store.

The app has two million daily users. Most users are women in their early 20s. They love the romance. A student said she loved it because: "It's like a romantic novel with…voices. It's more real than reading a novel." Another young woman said: "I don't have a boyfriend, so I'm happy to have [virtual boyfriends]".