South Korean pop music is popular worldwide. The boy band BTS is the most successful. They are the first K-pop band to have a number one song in the U.S. The world's biggest music label, Universal, will join a live-streaming platform set up by Korea's biggest record labels. It will work with the company BTS belongs to.

Universal also teamed up with YG Entertainment. YG said: "We will work closely with…Universal…globally for the successful…debut and promotion of [our girl band] BLACKPINK. In addition, we will do our best to help other YG artists to break into the North American and European markets." YG added: "Real talent…has no boundaries."