Adidas loses three-stripe trademark battle

Adidas has lost a legal battle over a possible misuse of its three-stripe logo. It complained against the U.S. fashion brand Thom Browne, which uses a four-stripe logo. Adidas said the four stripes were too similar to its logo. Adidas claimed $7.8 million in damages. However, a jury decided in Thom Browne's favour. It said consumers were unlikely to confuse the two brands, as they were capable of distinguishing between different numbers of stripes.

Thom Browne makes high-end clothing and has worked with many top fashion companies. In 2020, it designed a scarf for Joe Biden's "Believe in Better" fashion collection. The dispute with Adidas goes back to 2007, when Browne used a three-stripe design on a jacket. Adidas protested and Browne switched to four stripes. Browne said its design was not a problem because the companies are in different markets and their products are priced differently.