|Adidas loses three-stripe trademark battle
Sportswear giant Adidas has lost a courtroom battle over a perceived infringement of its trademark three-stripe logo. Adidas lodged a complaint against the American luxury fashion brand Thom Browne, which uses a four-stripe logo on its clothes. Adidas claimed the four stripes were too similar to its three stripes and filed a lawsuit. It attempted to claim more than $7.8 million in damages. However, a jury in a Manhattan court decided in Thom Browne's favour. It declared that the four stripes did not infringe on Adidas' logo or reputation. Jurors decided that consumers were unlikely to confuse the two brands, as they were capable of distinguishing between three and four parallel stripes.