Peach fuzz is officially the colour of the year for 2024. Pantone, the world's experts on colour, said the hue would give us maximum comfort in 2024. Pantone is the go-to source for advice on colour. A panel for 2024's shade stated that peach fuzz "brings belonging," and is "an opportunity for nurturing". It added that peach fuzz will help us "find peace from within; impacting our wellbeing". Pantone said it "brings people together and enriches the soul".

Pantone's colour system is an industry standard for all things colour. Dozens of industries use it for their products and advertising. Pantone says it provides "a universal language of colour that enables colour-critical decisions…for brands and manufacturers." It adds that its colour language "supports all colour-conscious industries…encompassing over 10,000 colour standards across multiple materials".