Football in England is expensive. A shirt for the top teams costs over $100. Premier League teams are making lots of money. Teams increased the price of shirts by 56 per cent since 2019. A London team explained why prices have gone up. It said it was because of an increase in materials and shipping costs.

A shopping expert said the shirts cost too much. She said the high prices were, "an own goal by mega-rich football clubs". Many fans have no money to buy the shirts. This is unfair in a cost-of-living crisis. One fan was fed up. He spent $400 to buy shirts for his children. He said clubs are "too greedy".