An AI model is in the top fashion magazine "Vogue". The "perfect-looking" model is wearing clothes from the brand Guess. The editors of Vogue did not put the model in the magazine. They said it was part of an advertising campaign. The company that created the model said AI filled a "gap in the market". The company said it wanted to use "the incredible power of AI to revolutionize marketing images".

Five years ago, a model wrote about how AI might replace human models. The ad is now a big talking point. People in the fashion world are worried. Another model said the Guess ad was "scary". She called it a "kick in the teeth'. The CEO of an eating disorder charity is also worried. She thinks AI models will make people worry more about their body shape. She said a poor body image increases the risk of eating disorders.