The USA's Federal Aviation Administration has launched a campaign aimed at gamers. The FAA wants gamers to become air traffic controllers. There is a lack of controllers, so the government hopes skilled gamers could fill the 3,000 or so vacancies. The president of the National Air Traffic Controllers Association said: "Our union welcomes innovative approaches to expanding the candidate pool, including outreach to individuals with high-level skills, such as gamers." He added they must "maintain the rigorous standards required of this safety-critical profession".

The recruitment video has an Xbox logo on it. The tag line is aimed at gamers. It says: "You've been training for this… Become an air traffic controller. It's not a game. It's a career." The promo also includes the enticing salary of $155,000 a year. The US Transportation Secretary said the country needs "a growing demographic of young adults who have many of the hard skills it takes to be a successful controller". Many controllers have said gaming was a useful skill. They said it had "an influence on their ability to think quickly, stay focused, and manage complexity".