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Date: April 26, 2007
THE ARTICLEToyota - world's number one car sellerFor the first time in history, a non-US car firm is the world’s number one carmaker. Japan’s Toyota Motor Corporation knocked the USA’s General Motors from the top spot in the first three months of the year to claim the world sales leadership position. This ends GM’s 76-year reign as the top dog in the international auto industry. Analysts expected this to happen following Toyota’s nonstop push for pole position. Industry experts predict Toyota will probably stay number one in the world for quite some time due to its efficient production methods and outstanding marketing. Excellent reliability, unbeatable prices and world class after-sales service will also help the Japanese company retain its grasp as the industry leader. The company’s Corolla car continues to be the top selling vehicle worldwide and a new model planned for launch in 2008 should keep things that way. Unlike its American rivals, Toyota is enjoying bumper profits. Whereas the likes of Ford, Chrysler and GM are doing their best to cut costs to survive and stay in the market, their Japanese rival expects its profits to continue to grow from the $11.7 billion last year. Industry insider Jim Hossack believes Japan’s skilled and motivated workforce also greatly helps Toyota. "A job in the auto industry is still a prestige position in Japan," he said. He also puts Toyota’s success down to its unbeatable image, saying: "They have to keep their quality up, though they've had such a good reputation people forgive them when they have problems." Hossack added "People don't forgive GM when they have problems." Toyota executives were modest in recognizing their achievement. They insisted that the goal was to be number one in quality, not sales volume. WARM-UPS1. I’M A CAR: Imagine you are a car. Decide which one. Walk around the class and talk to the other “cars” in the class. What do you think of German, Italian, American and Japanese cars? What do you hate most about drivers…. Change partners often. 2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.
Have a chat about the topics you liked. For more conversation, change topics and partners frequently. 3. CARS: With your partner(s), match the cars on the left with the people on the right. Explain your reasons. Change partners and explain again.
4. CAR OPINIONS: Talk about these opinions on cars:
5. QUICK DEBATE: Have this quick debate with your partner(s). Students A think cars are a waste of time and money; students B think cars are a necessary part of society. Change partners and topics every two minutes. 6. TOYOTA: Spend one minute writing down all of the different words you associate with Toyota. Share your words with your partner(s) and talk about them. Together, put the words into different categories. BEFORE READING / LISTENING1. TRUE / FALSE: Look at the article’s headline and guess whether these sentences are true (T) or false (F):
2. SYNONYM MATCH: Match the following synonyms from the article:
3. PHRASE MATCH: Match the following phrases from the article (sometimes more than one combination is possible):
WHILE READING / LISTENINGGAP FILL: Put the words into the gaps in the text. Toyota - world’s number one car seller
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For the first time in ________, a non-US car firm is the world’s number one carmaker. Japan’s Toyota Motor Corporation ________ the USA’s General Motors from the top spot in the first three months of the year to ________ the world sales leadership position. This ends GM’s 76-year reign as the top ________ in the international auto industry. Analysts expected this to happen following Toyota’s nonstop push for ________ position. Industry experts predict Toyota will probably stay number one in the world for quite some time due to its ________ production methods and outstanding marketing. Excellent reliability, unbeatable prices and world class after-sales service will also help the Japanese company ________ its grasp as the industry leader. The company’s Corolla car continues to be the top selling vehicle worldwide and a new model planned for ________ in 2008 should keep things that way.
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|
dog |
________ its American rivals, Toyota is enjoying bumper profits. ________ the likes of Ford, Chrysler and GM are doing their best to cut costs to survive and stay in the market, their Japanese rival ________ its profits to continue to grow from the $11.7 billion last year. Industry ________ Jim Hossack believes Japan’s skilled and motivated workforce also greatly helps Toyota. "A job in the auto industry is still a ________ position in Japan," he said. He also puts Toyota’s success down to its unbeatable ________, saying: "They have to keep their quality up, though they've had such a good ________ people forgive them when they have problems." Hossack added "People don't forgive GM when they have problems." Toyota executives were modest in recognizing their achievement. They ________ that the goal was to be number one in quality, not sales volume. |
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prestige |
Listen and fill in the spaces.
___________________ history, a non-US car firm is the world’s number one carmaker. Japan’s Toyota Motor Corporation knocked the USA’s General Motors ___________________ the first three months of the year to claim the world sales leadership position. This ends GM’s 76-year ______________ dog in the international auto industry. Analysts expected this to happen following Toyota’s nonstop ___________________. Industry experts predict Toyota will probably stay number one in the world ___________________ to its efficient production methods and outstanding marketing. Excellent reliability, unbeatable prices and world class after-sales service will also help the Japanese company ___________________ industry leader. The company’s Corolla car continues to be the top selling vehicle worldwide and a new model planned for launch in 2008 ________________________.
Unlike its American rivals, Toyota ___________________. Whereas the likes of Ford, Chrysler and GM are doing their best to cut costs to survive and stay in the market, their Japanese rival expects ___________________ grow from the $11.7 billion last year. Industry insider Jim Hossack believes Japan’s skilled and motivated workforce ___________________ Toyota. "A job in the auto industry is ___________________ in Japan," he said. He also puts Toyota’s success down to its unbeatable image, saying: "They have to keep their quality up, ___________________ a good reputation people forgive them when they have problems." Hossack added "People don't forgive GM when they have problems." Toyota executives were modest in recognizing their achievement. They ___________________ was to be number one in quality, not sales volume.
1. WORD SEARCH: Look in your dictionaries / computer to find collocates, other meanings, information, synonyms … for the words ‘top’ and ‘dog’.
2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.
3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…?
4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings.
5. STUDENT “CAR” SURVEY: In pairs / groups, write down questions about cars and carmakers from around the world.
6. TEST EACH OTHER: Look at the words below. With your partner, try to recall exactly how these were used in the text:
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STUDENT A’s QUESTIONS (Do not show these to student B)
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STUDENT B’s QUESTIONS (Do not show these to student A)
AFTER DISCUSSION: Join another partner / group and tell them what you talked about.
DRIVING: Your job is to make recommendations on how to improve cars. In pairs / groups, identify the major problems with cars in the categories below. Decide on three suggestions for their improvement. Agree on and circle the extent of the “present problem” (1 = very serious, 5 = no problem).
CATEGORY |
PRESENT PROBLEM |
RECOMMENDATIONS |
Fuel efficiency |
1 2 3 4 5 |
1. 2. 3. |
Safety |
1 2 3 4 5 |
1. 2. 3. |
The interior (seats, dashboard, luggage space, etc.) |
1 2 3 4 5 |
1. 2. 3. |
Handling |
1 2 3 4 5 |
1. 2. 3. |
After sales service |
1 2 3 4 5 |
1. 2. 3. |
Looks |
1 2 3 4 5 |
1. 2. 3. |
Change partners and explain what you discussed with your previous partner(s). Give each other feedback on your ideas. Combine your ideas to make your recommendations even better (you have to agree on the three best recommendations).
Return to your original partners and discuss any changes you made.
CORRECT WORD: Put the correct words from ad below in the article.
For the first time in history, a (1) ___-US car firm is the world’s number one carmaker. Japan’s Toyota Motor Corporation knocked the USA’s General Motors from the top spot in the first three months of the year to (2) ___ the world sales leadership position. This ends GM’s 76-year (3) ___ as the top dog in the international auto industry. Analysts expected this to happen following Toyota’s nonstop push for (4) ___ position. Industry experts predict Toyota will probably stay number one in the world for quite some time due to its efficient production methods and outstanding marketing. Excellent reliability, unbeatable prices and world class after-sales service will also help the Japanese company retain its (5) ___ as the industry leader. The company’s Corolla car continues to be the top selling vehicle worldwide and a new model planned for launch in 2008 should keep (6) ___ that way.
Unlike its American (7) ___, Toyota is enjoying bumper profits. Whereas the likes of Ford, Chrysler and GM are doing their best to cut costs to survive and stay in the market, their Japanese rival (8) ___ its profits to continue to grow from the $11.7 billion last year. Industry insider Jim Hossack believes Japan’s skilled and motivated workforce also (9) ___ helps Toyota. "A job in the auto industry is still a prestige position in Japan," he said. He also puts Toyota’s success (10) ___ to its unbeatable image, saying: "They have to keep their quality up, (11) ___ they've had such a good reputation people forgive them when they have problems." Hossack added "People don't forgive GM when they have problems." Toyota executives were modest (12) ___ recognizing their achievement. They insisted that the goal was to be number one in quality, not sales volume.
1. |
(a) |
non |
(b) |
ex |
(c) |
auto |
(d) |
pro |
2. |
(a) |
calamity |
(b) |
calm |
(c) |
claim |
(d) |
clam |
3. |
(a) |
rein |
(b) |
reign |
(c) |
rain |
(d) |
rant |
4. |
(a) |
polar |
(b) |
pole |
(c) |
poll |
(d) |
Pole |
5. |
(a) |
grabs |
(b) |
clasp |
(c) |
gasp |
(d) |
grasp |
6. |
(a) |
anything |
(b) |
thingy |
(c) |
thing |
(d) |
things |
7. |
(a) |
rivals |
(b) |
rivalry |
(c) |
rivaled |
(d) |
rivets |
8. |
(a) |
excels |
(b) |
excerpts |
(c) |
expects |
(d) |
except |
9. |
(a) |
greatly |
(b) |
greatest |
(c) |
greatness |
(d) |
great |
10. |
(a) |
on |
(b) |
in |
(c) |
down |
(d) |
up |
11. |
(a) |
thought |
(b) |
though |
(c) |
thou |
(d) |
through |
12. |
(a) |
for |
(b) |
as |
(c) |
on |
(d) |
in |
1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.
2. INTERNET: Search the Internet and find more information about the Toyota Motor Corporation. Talk about what you discover with your partner(s) in the next lesson.
3. CARS POSTER: Make a poster about different car-producing countries around the world. How are they different? Show your poster to your class in the next lesson. Vote on the best one(s).
4. MAGAZINE ARTICLE: Write a magazine article about Japanese carmakers and how they are taking over the motor industry. In particular, write about Japanese workers and quality. Read what you wrote to your classmates in the next lesson. Which article was best and why?
5. LETTER: Write a letter to the CEO of General Motors. Ask him/her three questions about why his/her company is falling behind Toyota. Give him/her three pieces of advice about how to get back to being the number one carmaker. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions.
TRUE / FALSE:
a. F |
b. T |
c. F |
d. T |
e. F |
f. T |
g. F |
h. F |
SYNONYM MATCH:
a. |
firm |
company |
b. |
reign |
leadership |
c. |
outstanding |
exceptional |
d. |
retain |
keep hold of |
e. |
grasp |
grip |
f. |
bumper |
record |
g. |
rival |
competitor |
h. |
prestige |
status |
i. |
reputation |
good name |
j. |
modest |
humble |
PHRASE MATCH:
a. |
GM’s 76-year reign |
as the top dog |
b. |
stay number one in the world for |
quite some time |
c. |
efficient |
production methods |
d. |
help the Japanese company retain its |
grasp as the industry leader |
e. |
…should keep things |
that way |
f. |
Toyota is enjoying bumper |
profits |
g. |
doing their best to cut |
costs to survive |
h. |
skilled and |
motivated workforce |
i. |
such a good |
reputation |
j. |
Toyota executives were modest in |
recognizing their achievement |
GAP FILL:
For the first time in history, a non-US car firm is the world’s number one carmaker. Japan’s Toyota Motor Corporation knocked the USA’s General Motors from the top spot in the first three months of the year to claim the world sales leadership position. This ends GM’s 76-year reign as the top dog in the international auto industry. Analysts expected this to happen following Toyota’s nonstop push for pole position. Industry experts predict Toyota will probably stay number one in the world for quite some time due to its efficient production methods and outstanding marketing. Excellent reliability, unbeatable prices and world class after-sales service will also help the Japanese company retain its grasp as the industry leader. The company’s Corolla car continues to be the top selling vehicle worldwide and a new model planned for launch in 2008 should keep things that way.
Unlike its American rivals, Toyota is enjoying bumper profits. Whereas the likes of Ford, Chrysler and GM are doing their best to cut costs to survive and stay in the market, their Japanese rival expects its profits to continue to grow from the $11.7 billion last year. Industry insider Jim Hossack believes Japan’s skilled and motivated workforce also greatly helps Toyota. "A job in the auto industry is still a prestige position in Japan," he said. He also puts Toyota’s success down to its unbeatable image, saying: "They have to keep their quality up, though they've had such a good reputation people forgive them when they have problems." Hossack added "People don't forgive GM when they have problems." Toyota executives were modest in recognizing their achievement. They insisted that the goal was to be number one in quality, not sales volume.
LANGUAGE WORK
1 - a |
2 - c |
3 - b |
4 -b |
5 - d |
6 -d |
7 - a |
8 -c |
9 -a |
10 - c |
11 -b |
12 - d |
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