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Date: Dec 17, 2007
THE ARTICLENew Google service to rival WikipediaGoogle has unveiled a new service that is set to rival Wikipedia, the Internet’s most visited encyclopedia. Google’s new product, called Knol, aims to knock Wikipedia off of its perch as the web’s largest reference source. A Google spokesperson said the new project will get authors, experts and ordinary people “who know a particular subject to write an authoritative article about it”. The added bonus for contributors is that Knol’s writers will be able to put adverts on their work and take a share of the profits. This is a departure from Wikipedia, which relies on voluntary contributions. Knol is currently in a test phase but sources say it should be fully operational within months. It seems to be another step towards Google’s mission “to organise the world’s information and make it universally useful and accessible”. The name ‘Knol’ comes from the word ‘knowledge,’ and a ‘knol’ represents one written article. A spokesperson said: “A ‘knol’ is meant to be the first thing someone who searches for this topic for the first time will want to read…The goal is for ‘knols’ to cover all topics, from scientific concepts to entertainment.” The main difference between Google’s new service and Wikipedia is the lack of collaboration between authors. Knol hopes to encourage an element of rivalry among contributors. Authors will know there is a link between the quality of their writing and how much revenue their work might generate. Another difference is that on Knol, people will not be able to edit each other’s work. Wikipedia’s founder Jimmy Wales doubted whether Knol would be able to generate enough “quality content” and suggested that Knol articles would lack balance. WARM-UPS1. KNOWLEDGE: Walk around the class and talk to other students about knowledge. Change partners often. After you finish, sit with your original partner(s) and share what you found out. 2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.
Have a chat about the topics you liked. Change topics and partners frequently. 3. EXPERTISE: You are now an expert on these topics. You have to give a short presentation on several/all of them. With your partner(s), decide on what you need to say in your presentation(s).
4. ONLINE ENCYCLOPEDIA: With your partner(s), rank the following features of an online encyclopedia. 10 = “It absolutely must have this,” 1 = “I have zero need for this”. Change partners and share your rankings. ___ a video clip that goes with every article ___ links to a bilingual dictionary for every difficult word ___ pictures ___ links to other sites that give information on your search ___ links to the pronunciation of words in the article ___ a discussion board to talk about the article/topic online ___ the e-mail address of the person who wrote the article ___ adverts related to the article 5. KNOWLEDGE: Spend one minute writing down all of the different words you associate with the word ‘knowledge’. Share your words with your partner(s) and talk about them. Together, put the words into different categories. 6. QUICK ROLE PLAY: Student A strongly believes that Google’s new service Knol will be better than Wikipedia; Student B believes Wikipedia will always be better than Google’s Knol. Change partners often. Change partners again and talk about your roles and conversations. BEFORE READING / LISTENING1. TRUE / FALSE: Look at the article’s headline and guess whether these sentences are true (T) or false (F):
2. SYNONYM MATCH: Match the following synonyms from the article:
3. PHRASE MATCH: Match the following phrases from the article (sometimes more than one combination is possible):
WHILE READING / LISTENINGGAP FILL: Put the words into the gaps in the text.
LISTENING: Listen and fill in the spaces.Google has ___________________________ that is set to rival Wikipedia, the Internet’s most visited encyclopedia. Google’s new product, called Knol, aims to knock Wikipedia ____________________ the web’s largest reference source. A Google spokesperson said the new project will get authors, experts and ordinary people “___________________________ to write an authoritative article about it”. The added bonus for contributors is that Knol’s writers will be able to put adverts on their work and ______________________ profits. This is a departure from Wikipedia, which relies on voluntary contributions. Knol is currently _____________________ say it should be fully operational within months. It seems to be another step towards Google’s mission “to organize the world’s information and make it ___________________________”. The name ‘Knol’ ___________________________ ‘knowledge,’ and a ‘knol’ represents one written article. A spokesperson said: “A ‘knol’ is meant to be the first thing someone who searches for this topic ____________________ to read…The goal is for ‘knols’ to ____________________, from scientific concepts to entertainment.” The main difference between Google’s new service and Wikipedia is the ____________________ between authors. Knol hopes to encourage an element of rivalry among contributors. Authors will know there is a link between the quality of their writing and how much ____________________ might generate. Another difference is that on Knol, people will not be able to edit each other’s work. Wikipedia’s founder Jimmy Wales doubted whether Knol would be able to generate enough “quality content” and suggested that Knol articles ____________________. AFTER READING / LISTENING1. WORD SEARCH: Look in your dictionaries / computer to find collocates, other meanings, information, synonyms … for the words ‘ordinary’ and ‘people’.
2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.
3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…? 4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings. 5. TEST EACH OTHER: Look at the words below. With your partner, try to recall exactly how these were used in the text:
STUDENT KNOWLEDGE SURVEYWrite five GOOD questions about knowledge in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.
DISCUSSIONSTUDENT A’s QUESTIONS (Do not show these to student B)
-------------------------------------------------------------------- STUDENT B’s QUESTIONS (Do not show these to student A)
LANGUAGECORRECT WORD: Put the correct words from ad below in the article. Google has unveiled a new service that is set to (1) ____ Wikipedia, the Internet’s most visited encyclopedia. Google’s new product, called Knol, aims to knock Wikipedia off of its (2) ____ as the web’s largest reference source. A Google spokesperson said the new project will get authors, experts and ordinary people “who know a (3) ____ subject to write an authoritative article about it”. The added (4) ____ for contributors is that Knol’s writers will be able to put adverts on their work and take a share of the profits. This is a (5) ____ from Wikipedia, which relies on voluntary contributions. Knol is currently in a test phase but sources say it should be fully (6) ____ within months. It seems to be another step towards Google’s mission “to organize the world’s information and make it universally useful and accessible”. The name ‘Knol’ comes (7) ____ the word ‘knowledge,’ and a ‘knol’ represents one written article. A spokesperson said: “A ‘knol’ is (8) ____ to be the first thing someone who searches for this topic for the first time will want to read…The goal is for ‘knols’ to (9) ____ all topics, from scientific concepts to entertainment.” The main difference between Google’s new service and Wikipedia is the lack of collaboration between authors. Knol hopes to encourage an element (10) ____ rivalry among contributors. Authors will know there is a link between the quality of their writing and how much revenue their work might generate. Another difference is that on Knol, people will not be able to edit each (11) ____ work. Wikipedia’s founder Jimmy Wales doubted whether Knol would be able to generate enough “quality content” and suggested that Knol articles would lack (12) ____.
WRITING:Write about knowledge for 10 minutes. Correct your partner’s paper. _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ HOMEWORK1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word. 2. INTERNET: Search the Internet and find more information about Knol. Talk about what you discover with your partner(s) in the next lesson. 3. KNOWLEDGE: Make a poster about the history of how and what people used to increase their knowledge. Show your poster to your classmates in the next lesson. Did you all include similar things? 4. RIVALRY: Write a magazine article about the new rivalry between Wikipedia and Google’s new service Knol. Include imaginary interviews with the CEOs of both companies. Read what you wrote to your classmates in the next lesson. Write down new words and expressions. 5. LETTER: Write a letter to the bosses of Google. Give them three suggestions on what they should do to create a better online encyclopedia. Give them three reasons why they should take your advice. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions. ANSWERSTRUE / FALSE:
SYNONYM MATCH:
PHRASE MATCH:
GAP FILL: New Google service to rival WikipediaGoogle has unveiled a new service that is set to rival Wikipedia, the Internet’s most visited encyclopedia. Google’s new product, called Knol, aims to knock Wikipedia off of its perch as the web’s largest reference source. A Google spokesperson said the new project will get authors, experts and ordinary people “who know a particular subject to write an authoritative article about it”. The added bonus for contributors is that Knol’s writers will be able to put adverts on their work and take a share of the profits. This is a departure from Wikipedia, which relies on voluntary contributions. Knol is currently in a test phase but sources say it should be fully operational within months. It seems to be another step towards Google’s mission “to organize the world’s information and make it universally useful and accessible”. The name ‘Knol’ comes from the word ‘knowledge,’ and a ‘knol’ represents one written article. A spokesperson said: “A ‘knol’ is meant to be the first thing someone who searches for this topic for the first time will want to read…The goal is for ‘knols’ to cover all topics, from scientific concepts to entertainment.” The main difference between Google’s new service and Wikipedia is the lack of collaboration between authors. Knol hopes to encourage an element of rivalry among contributors. Authors will know there is a link between the quality of their writing and how much revenue their work might generate. Another difference is that on Knol, people will not be able to edit each other’s work. Wikipedia’s founder Jimmy Wales doubted whether Knol would be able to generate enough “quality content” and suggested that Knol articles would lack balance. LANGUAGE WORK
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