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THE ARTICLEBurger King releases meat perfumeWhat do you buy the man who has everything for Christmas? How about some perfume that smells of meat? The US hamburger giant Burger King has just released a fragrance for men based on the smell of its Whopper burger. The company is advertising the scent, called Flame, on its website firemeetsdesire.com. It says: “The Whopper sandwich is America’s favourite burger. Flame….captures the essence of that love and gives it to you.” The website also invites visitors to “Behold the scent of seduction.” The site features a variety of romantic images, including candlelit baths, wine and sunsets. Burger King says Flame will allow men to “Set the mood no matter what mood you’re in the mood for”.
The scent is on sale online for $3.99, although just five days before Christmas, it was sold out. It is on sale in New York, for those who desperately want to buy a bottle. The website that is marketing Flame has a lot of feedback from some very satisfied customers. It seems the body spray is doing some amazing things to make men more irresistible. We found several people who were more than happy with their purchase. Jason Lowe from San Diego said: “I like the smell but would like the body spray to have the smell of extra cheese.” Carmen Diaz from Los Angeles said she loved the smell, but was worried about the number of dogs that now followed her husband. The fragrance has not yet been a big hit with vegetarians.
WARM-UPS1. BURGERS: Walk around the class and talk to other students about burgers. Change partners often. After you finish, sit with your partner(s) and share your findings. 2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.
Have a chat about the topics you liked. Change topics and partners frequently. 3. THE NEW FRAGRANCE FROM…: You and your partner(s) will make a presentation about some new perfumes. Complete the table below. Share what you wrote with other students for more ideas. Decide as a class who is the best marketing person.
4. PERFECT PRESENT: Students A strongly believe a burger-scented perfume is just as good as any other perfumes and is a great present; Students B strongly believe a burger-scented perfume is a stupid idea and a ridiculous present. Change partners again and talk about your conversations. 5. THE ESSENCE OF…: Different smells capture the essence of different things. Write the smells that capture the essence of the things in the table. Talk about your smells with your partner(s). Change partners and talk again.
6. SMELL: Spend one minute writing down all of the different words you associate with the word ‘smell’. Share your words with your partner(s) and talk about them. Together, put the words into different categories. BEFORE READING / LISTENING1. TRUE / FALSE: Look at the article’s headline and guess whether these sentences are true (T) or false (F):
2. SYNONYM MATCH: Match the following synonyms from the article:
3. PHRASE MATCH: Match the following phrases from the article (sometimes more than one. combination is possible):
WHILE READING / LISTENINGGAP FILL: Put the words into the gaps in the text.
LISTENING: Listen and fill in the spaces.What do you buy __________________ everything for Christmas? How about some perfume that smells of meat? The US hamburger giant Burger King __________________ a fragrance for men __________________ of its Whopper burger. The company is advertising the scent, called Flame, on its website firemeetsdesire.com. It says: “The Whopper sandwich is America’s favourite burger. Flame….__________________ of that love and gives it to you.” The website also invites visitors to “Behold the scent of seduction.” The site __________________ of romantic images, including candlelit baths, wine and sunsets. Burger King says Flame will allow men to “Set the mood __________________ mood you’re in the mood for”. The scent is __________________ $3.99, although just five days before Christmas, it was sold out. It is on sale in New York, for those who desperately __________________. The website that is marketing Flame has a lot of feedback from some very satisfied customers. It seems the body spray is doing some amazing things __________________ irresistible. We found several people who were __________________ their purchase. Jason Lowe from San Diego said: “I like the smell but would like the body spray to __________________ extra cheese.” Carmen Diaz from Los Angeles said she loved the smell, but was worried about the number of dogs that now followed her husband. The fragrance has __________________ hit with vegetarians. AFTER READING / LISTENING1. WORD SEARCH: Look in your dictionaries / computer to find collocates, other meanings, information, synonyms … for the words ‘fire’ and ‘desire’.
2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.
3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…? 4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings. 5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:
STUDENT BURGERS & PERFUME SURVEYWrite five GOOD questions about burgers and perfume in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.
BURGERS & PERFUME DISCUSSIONSTUDENT A’s QUESTIONS (Do not show these to student B)
----------------------------------------------------------------------------- STUDENT B’s QUESTIONS (Do not show these to student A)
LANGUAGEWhat do you buy the man who has (1) ____ for Christmas? How about some perfume that smells of meat? The US hamburger giant Burger King has just released a fragrance for men based (2) ____ the smell of its Whopper burger. The company is advertising the (3) ____, called Flame, on its website firemeetsdesire.com. It says: “The Whopper sandwich is America’s favourite burger. Flame….captures the essence of that (4) ____ and gives it to you.” The website also (5) ____ visitors to “Behold the scent of seduction.” The site features a variety of romantic images, including candlelit baths, wine and sunsets. Burger King says Flame will allow men to “Set the mood no matter what (6) ____ you’re in the mood for”. The scent is on sale online for $3.99, although just five days before Christmas, it was sold (7) ____. It is on sale in New York, for those who desperately want to buy a bottle. The website that is marketing Flame has a lot of feedback from some very (8) ____ customers. It seems the body spray is doing some amazing things to make men more irresistible. We found several people who were (9) ____ than happy with their purchase. Jason Lowe from San Diego said: “I like the smell but would like the (10) ____ spray to have the smell of extra cheese.” Carmen Diaz from Los Angeles said she loved the smell, but was worried about the (11) ____ of dogs that now followed her husband. The fragrance has not yet been a big (12) ____ with vegetarians. Put the correct words from the table below in the above article.
WRITING:Write about perfume for 10 minutes. Correct your partner’s paper. _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ HOMEWORK1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word. 2. INTERNET: Search the Internet and find out more about Burger King’s new Flame perfume. Share what you discover with your partner(s) in the next lesson. 3. PERFUMES: Make a poster about different perfumes. What are the differences between them? Show your work to your classmates in the next lesson. Did you all have similar things? 4. CHASED: Write a magazine article about a man who keeps being chased by dogs because of a perfume he bought. Include imaginary interviews with the person and the perfume maker. Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s). 5. PERFUME ME: Make a poster advertising a new perfume based on you. Give it a name, a slogan and write something about how the perfume will change the wearer’s life. Show your work to your classmates in the next lesson. 6. LETTER: Write a letter to a perfume maker. Ask him/her three questions about perfume. Give him/her three suggestions on what he/she can do to make a perfume for the 21st century. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions. ANSWERSTRUE / FALSE:
SYNONYM MATCH:
PHRASE MATCH:
GAP FILL: Burger King releases meat perfumeWhat do you buy the man who has everything for Christmas? How about some perfume that smells of meat? The US hamburger giant Burger King has just released a fragrance for men based on the smell of its Whopper burger. The company is advertising the scent, called Flame, on its website firemeetsdesire.com. It says: “The Whopper sandwich is America’s favourite burger. Flame….captures the essence of that love and gives it to you.” The website also invites visitors to “Behold the scent of seduction.” The site features a variety of romantic images, including candlelit baths, wine and sunsets. Burger King says Flame will allow men to “Set the mood no matter what mood you’re in the mood for”. The scent is on sale online for $3.99, although just five days before Christmas, it was sold out. It is on sale in New York, for those who desperately want to buy a bottle. The website that is marketing Flame has a lot of feedback from some very satisfied customers. It seems the body spray is doing some amazing things to make men more irresistible. We found several people who were more than happy with their purchase. Jason Lowe from San Diego said: “I like the smell but would like the body spray to have the smell of extra cheese.” Carmen Diaz from Los Angeles said she loved the smell, but was worried about the number of dogs that now followed her husband. The fragrance has not yet been a big hit with vegetarians. LANGUAGE WORK
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