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Krispy Kreme In Donut War Over RecipeThe Krispy Kreme donut company may be in trouble because of one of its new donuts. A war of words has started between Krispy Kreme Australia and Australia’s biggest cookie company, Arnott. The biscuit company wants to take Krispy Kreme to court. Arnott’s legal team says the Krispy Kreme Iced Dough-Vo donut is a copy of its own Iced Vo-Vo biscuit. Arnott has had a trademark on the Vo-Vo since 1906. It is one of Australia’s best-loved cookies. Arnott’s lawyers say the Krispy Kreme donut is almost identical to its biscuit, both in name and in recipe. It also looks similar, with its pink icing and coconut sprinkling. Arnott has asked Krispy Kreme to stop selling the Iced Dough-Vo. If it doesn’t, Arnott will take legal action and sue Krispy Kreme.
Krispy Kreme sees no problem with its Iced Dough-Vo. A spokesman for the company, John McGuigan, told reporters that the two products were quite different, and that the public would not confuse the two. "Krispy Kreme customers are pretty smart. They can tell the difference between a doughnut and a biscuit," he said. Mr. McGuigan added his lawyers looked into Arnott’s accusation and decided they were wrong. He said: "We did receive a request from lawyers representing Arnott that we withdraw our donuts from the shelves in our stores because we were allegedly in breach of various trademarks. We've taken advice, and the advice is that's not the case." McGuigan also said the similarity of the name was just a tribute to Arnott’s famous biscuit.
WARM-UPS1. DONUTS: Walk around the class and talk to other students about donuts. Change partners often. Sit with your first partner(s) and share your findings. 2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.
Have a chat about the topics you liked. Change topics and partners frequently. 3. RIVALS: What kind of problems do you think companies have with each other? Complete this table. Share your answers with your partner(s). Change partners and share again.
4. TRADEMARKS: Students A strongly believe there should be no such thing as trademarks; Students B strongly believe trademarks are essential to protect companies. Change partners again and talk about your conversations. 5. FOOD CHAINS: Rate these food chains from 10 (unbelievably amazing) to 1 (I'd rather eat mud). Share your ideas with your partner(s).
6. TROUBLE: Spend one minute writing down all of the different words you associate with the word ‘trouble’. Share your words with your partner(s) and talk about them. Together, put the words into different categories. BEFORE READING / LISTENING1. TRUE / FALSE: Look at the article’s headline and guess whether these sentences are true (T) or false (F):
2. SYNONYM MATCH: Match the following synonyms from the article:
3. PHRASE MATCH: Match the following phrases from the article (sometimes more than one. combination is possible):
WHILE READING / LISTENINGGAP FILL: Put the words into the gaps in the text.
LISTENING: Listen and fill in the gaps.The Krispy Kreme donut company _____________________ because of one of its new donuts. A _____________________ started between Krispy Kreme Australia and Australia’s biggest cookie company, Arnott. The biscuit company wants to take Krispy Kreme to court. Arnott’s legal team says the Krispy Kreme Iced Dough-Vo donut _____________________ Iced Vo-Vo biscuit. Arnott has had a trademark on the Vo-Vo since 1906. It is one of Australia’s best-loved cookies. Arnott’s lawyers say the Krispy Kreme donut is almost identical to its biscuit, both _____________________. It also looks similar, with _____________________ sprinkling. Arnott has asked Krispy Kreme to stop selling the Iced Dough-Vo. If it doesn’t, Arnott _____________________ and sue Krispy Kreme. Krispy Kreme _____________________ its Iced Dough-Vo. A spokesman for the company, John McGuigan, told reporters that the two products were quite different, and that the public _____________________ two. "Krispy Kreme _______________________ . They can tell the difference between a doughnut and a biscuit," he said. Mr. McGuigan added his lawyers looked into Arnott’s accusation and _____________________. He said: "We did receive a request from lawyers representing Arnott that we withdraw our donuts _____________________ our stores because we were allegedly in breach of various trademarks. We've taken advice, and the advice is that's not the case." McGuigan also said the similarity of the name _____________________ Arnott’s famous biscuit. AFTER READING / LISTENING1. WORD SEARCH: Look in your dictionaries / computer to find collocates, other meanings, information, synonyms … for the words ‘legal’ and ‘action’.
2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.
3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…? 4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings. 5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:
STUDENT DONUT SURVEYWrite five GOOD questions about donuts in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.
DONUTS DISCUSSIONSTUDENT A’s QUESTIONS (Do not show these to student B)
----------------------------------------------------------------------------- STUDENT B’s QUESTIONS (Do not show these to student A)
LANGUAGEThe Krispy Kreme donut company may be (1) ____ trouble because of one of its new donuts. A war of words has started between Krispy Kreme Australia and Australia’s biggest cookie company, Arnott. The biscuit company wants to take Krispy Kreme (2) ____ court. Arnott’s legal team says the Krispy Kreme Iced Dough-Vo donut is a copy of its own Iced Vo-Vo biscuit. Arnott has had a trademark on the Vo-Vo (3) ____ 1906. It is one of Australia’s best-(4) ____ cookies. Arnott’s lawyers say the Krispy Kreme donut is almost identical to its biscuit, both in name and in recipe. It also looks (5) ____, with its pink icing and coconut sprinkling. Arnott has asked Krispy Kreme to stop selling the Iced Dough-Vo. If it doesn’t, Arnott will take legal action and (6) ____ Krispy Kreme. Krispy Kreme sees no problem with its Iced Dough-Vo. A spokesman for the company, John McGuigan, told reporters that the two (7) ____ were quite different, and that the public would not (8) ____ the two. "Krispy Kreme customers are (9) ____ smart. They can tell the difference between a doughnut and a biscuit," he said. Mr. McGuigan added his lawyers looked (10) ____ Arnott’s accusation and decided they were wrong. He said: "We did receive a request from lawyers representing Arnott that we (11) ____ our donuts from the shelves in our stores because we were allegedly in breach of various trademarks. We've taken advice, and the (12) ____ is that's not the case." McGuigan also said the similarity of the name was just a tribute to Arnott’s famous biscuit. Put the correct words from the table below in the above article.
WRITING:Write about donuts for 10 minutes. Correct your partner’s paper. _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ HOMEWORK1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word. 2. INTERNET: Search the Internet and find out more about Krispy Kreme donuts. Share what you discover with your partner(s) in the next lesson. 3. FOOD CHAINS: Make a poster about different food chain stores. Write about the good and bad things of each one? Show your work to your classmates in the next lesson. Did you all have similar things? 4. WAR OF WORDS: Write a magazine article about two famous companies who hate each other. Explain why they hate each other. Include imaginary interviews with a spokesperson from each company. Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s). 5. LETTER: Write a letter to Krispy Kreme spokesman John McGuigan. Ask him three questions about his company. Give him three ideas on what kind of products Krispy Kreme should sell next. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions. ANSWERSTRUE / FALSE:
SYNONYM MATCH:
PHRASE MATCH:
GAP FILL: Krispy Kreme in donut war over recipeThe Krispy Kreme donut company may be in trouble because of one of its new donuts. A war of words has started between Krispy Kreme Australia and Australia’s biggest cookie company, Arnott. The biscuit company wants to take Krispy Kreme to court. Arnott’s legal team says the Krispy Kreme Iced Dough-Vo donut is a copy of its own Iced Vo-Vo biscuit. Arnott has had a trademark on the Vo-Vo since 1906. It is one of Australia’s best-loved cookies. Arnott’s lawyers say the Krispy Kreme donut is almost identical to its biscuit, both in name and in recipe. It also looks similar, with its pink icing and coconut sprinkling. Arnott has asked Krispy Kreme to stop selling the Iced Dough-Vo. If it doesn’t, Arnott will take legal action and sue Krispy Kreme. Krispy Kreme sees no problem with its Iced Dough-Vo. A spokesman for the company, John McGuigan, told reporters that the two products were quite different, and that the public would not confuse the two. "Krispy Kreme customers are pretty smart. They can tell the difference between a doughnut and a biscuit," he said. Mr. McGuigan added his lawyers looked into Arnott’s accusation and decided they were wrong. He said: "We did receive a request from lawyers representing Arnott that we withdraw our donuts from the shelves in our stores because we were allegedly in breach of various trademarks. We've taken advice, and the advice is that's not the case." McGuigan also said the similarity of the name was just a tribute to Arnott’s famous biscuit. LANGUAGE WORK
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