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The global in human hair is soaring and becoming a industry, according to e-commerce website alibaba.com. Celebrities are increasing the popularity using real hair to supplement their own. In months singer Beyonce, footballer Wayne Rooney and actor Sarah Jessica Parker have all been sporting new and more voluminous locks. Alibaba spokeswoman Linda Kozlowski said: “There's been a upswing in hair. The celebrity has made hair extensions more popular, and everyone hair from India.” Hair stylist Lucinda Ellery explains why: “There is a big religious in India for people to get rid of their hair. They get it cut off and give it to monks. Now it's…an economic for the country," she said.

The alibaba.com website a 160 per cent increase in searches for “human hair” in the year. The USA, China and Britain are the three largest international buyers. Ms Ellery said the of social media websites is one reason behind the of the industry, saying: "It's really driven by things like Facebook and Twitter, and magazines. Women want to be more and glamorous, as a result of this big celebrity culture." She added that the of human hair is also rising with its demand: "In the last 10 years, it's tripled, doubled and again." Alibaba says blonde is the most popular color because it can be dyed to match the customer’s own natural color. It says wavy is the biggest-selling , recently overtaking straight hair.