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Pope Kissing Imam Ad Outrages Vatican (18th November, 2011)The clothing giant Benetton is once again in the headlines over a controversial advertising campaign. The company has a history of using shocking ads for its products. In the past it has used photos of two horses mating, an AIDS victim and a bloodied newborn baby on billboards and in magazines. This time it has used doctored photos of world leaders looking like they are kissing. One of these shows what looks like Pope Benedict XVI brushing lips with Imam Ahmed el Tayyeb one of Egypt’s top religious leaders and imam of Cairo’s al-Azhar. Benetton pulled the ad after complaints from the Roman Catholic Church. However, the Vatican has told its lawyers around the world to "take the proper legal measures" to stop further use. Benetton’s new ads are part of a campaign called “Unhate,” which it says aims to "battle the culture of hate”. Similar images show political rivals seemingly with locked lips. These include Palestinian President Mahmoud Abbas kissing the Israeli Prime Minister Benjamin Netanyahu, smooching North and South Korean leaders, US President Barack Obama kissing Venezuela’s Hugo Chavez, and French President Nicolas Sarkozy with German Chancellor Angela Merkel. A spokesman for the Imam described the advertisement as "irresponsible and absurd," while the Vatican said it was "damaging not only to the dignity of the Pope and the Catholic Church but also to the feelings of believers". WARM-UPS1. ADVERTISING: Walk around the class and talk to other students about advertising. Change partners often. Sit with your first partner(s) and share your findings. 2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.
Have a chat about the topics you liked. Change topics and partners frequently. 3. BENETTON: What do you think of Benetton’s ads? (Type “Benetton ads” in Google Images to see many examples.) Complete this table with your partner(s). Change partners and share what you wrote. Change and share again.
4. ADS: Students A strongly believe advertising needs to be more heavily regulated; Students B strongly believe not. Change partners again and talk about your conversations. 5. ANYTHING GOES?: Which of these should not be in adverts? Rank them and share your rankings with your partner. Put the worst at the top. Change partners and share your rankings again.
6. CONTROVERSIAL: Spend one minute writing down all of the different words you associate with the word ‘controversial’. Share your words with your partner(s) and talk about them. Together, put the words into different categories. BEFORE READING / LISTENING1. TRUE / FALSE: Read the headline. Guess if a-h below are true (T) or false (F).
2. SYNONYM MATCH: Match the following synonyms from the article.
3. PHRASE MATCH: (Sometimes more than one choice is possible.)
WHILE READING / LISTENINGGAP FILL: Put the words into the gaps in the text.
LISTENING Listen and fill in the gaps_______________________ Benetton is once again in the headlines over a controversial advertising campaign. The company has a history of using _______________________ products. In the past it has used photos of two horses mating, an AIDS victim and a _______________________ on billboards and in magazines. This time it has used doctored photos of world _______________________ they are kissing. One of these shows what looks like Pope Benedict XVI brushing lips with Imam Ahmed el Tayyeb one of Egypt’s _______________________ and imam of Cairo’s al-Azhar. Benetton pulled the ad after complaints from the Roman Catholic Church. However, the Vatican has told its lawyers around the world to "take the _______________________ " to stop further use. Benetton’s new ads are _______________________ called “Unhate,” which it says aims to "_______________________ hate”. Similar images show political rivals seemingly _______________________. These include Palestinian President Mahmoud Abbas kissing the Israeli Prime Minister Benjamin Netanyahu, _________________________ Korean leaders, US President Barack Obama kissing Venezuela’s Hugo Chavez, and French President Nicolas Sarkozy with German Chancellor Angela Merkel. A spokesman for the Imam described the advertisement as "_______________________," while the Vatican said it was "damaging not only to the dignity of the Pope and the Catholic Church but also to the _______________________ ".
AFTER READING / LISTENING1. WORD SEARCH: Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words ‘kiss’ and ‘advert’.
2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.
3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…? 4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings. 5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:
STUDENT ADVERTISING SURVEYWrite five GOOD questions about advertising in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.
ADVERTISING DISCUSSIONSTUDENT A’s QUESTIONS (Do not show these to student B)
----------------------------------------------------------------------------- STUDENT B’s QUESTIONS (Do not show these to student A)
LANGUAGE MULTIPLE CHOICEThe (1) ____ giant Benetton is once again in the headlines over a controversial advertising campaign. The company has a history of using shocking ads for its products. In the past it has used photos of two horses (2) ____, an AIDS victim and a bloodied newborn baby on billboards and in magazines. This time it has used (3) ____ photos of world leaders looking like they are kissing. One of these shows what looks like Pope Benedict XVI brushing (4) ____ with Imam Ahmed el Tayyeb one of Egypt’s top religious leaders and imam of Cairo’s al-Azhar. Benetton (5) ____ the ad after complaints from the Roman Catholic Church. However, the Vatican has told its lawyers around the world to "take the proper legal (6) ____ " to stop further use. Benetton’s new ads are part of a campaign called “Unhate,” which it says aims to "battle the culture (7) ____ hate”. Similar images show political rivals (8) ____ with locked lips. These include Palestinian President Mahmoud Abbas kissing the Israeli Prime Minister Benjamin Netanyahu, smooching North and South Korean leaders, US President Barack Obama kissing Venezuela’s Hugo Chavez, and French President Nicolas Sarkozy (9) ____ German Chancellor Angela Merkel. A spokesman for the Imam described the advertisement (10) ____ "irresponsible and absurd," while the Vatican said it was "damaging not only (11) ____ the dignity of the Pope and the Catholic Church but also to the (12) ____ of believers". Put the correct words from the table below in the above article.
WRITINGWrite about advertising for 10 minutes. Correct your partner’s paper. _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ HOMEWORK1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word. 2. INTERNET: Search the Internet and find out more about Benetton’s advertising. Share what you discover with your partner(s) in the next lesson. 3. ADVERTISING: Make a poster about good and bad advertising. Show your work to your classmates in the next lesson. Did you all have similar things? 4. BENETTON: Write a magazine article about Benetton’s ad. Include imaginary interviews with people who are for and against it. Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s). 5. LETTER: Write a letter to the CEO of Benetton. Ask him/her three questions about the kissing ads. Give him/her three of your opinions on them. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions. ANSWERSTRUE / FALSE:
SYNONYM MATCH:
PHRASE MATCH:
GAP FILL: Pope kissing imam ad outrages VaticanThe clothing (1) giant Benetton is once again in the headlines over a controversial advertising campaign. The company has a history of using (2) shocking ads for its products. In the past it has used photos of two horses (3) mating, an AIDS victim and a bloodied newborn baby on billboards and in magazines. This time it has used (4) doctored photos of world leaders looking like they are kissing. One of these shows what looks like Pope Benedict XVI brushing (5) lips with Imam Ahmed el Tayyeb one of Egypt’s top religious leaders and imam of Cairo’s al-Azhar. Benetton (6) pulled the ad after (7) complaints from the Roman Catholic Church. However, the Vatican has told its lawyers around the world to "take the proper legal measures" to stop (8) further use. Benetton’s new ads are (9) part of a campaign called “Unhate,” which it says aims to "battle the culture of hate”. Similar images show political (10) rivals seemingly with locked (11) lips. These include Palestinian President Mahmoud Abbas kissing the Israeli Prime Minister Benjamin Netanyahu, (12) smooching North and South Korean leaders, US President Barack Obama kissing Venezuela’s Hugo Chavez, and French President Nicolas Sarkozy with German Chancellor Angela Merkel. A (13) spokesman for the Imam described the advertisement as "irresponsible and (14) absurd," while the Vatican said it was "damaging not only to the (15) dignity of the Pope and the Catholic Church but also to the feelings of (16) believers". LANGUAGE WORK
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