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An innovative of fashion and science has resulted in the of a new technology in jeans that cleans the air. Helen Storey, professor of fashion and science at The London College of Fashion, up with Dr Tony Ryan, pro-vice-chancellor for the Faculty of Science at the University of Sheffield to create what could be a -breaking to our environmental problems. They discovered that when denim is with tiny particles of the chemical titanium dioxide, it with air and light to and break down harmful emissions in the environment. The emissions become and are washed away when the jeans are cleaned. This means we can help clean the air by going for a walk.

Ms Story and Dr Ryan have created a company to their invention, called Catalytic Clothing. Their website says: “Catalytic Clothing seeks to how clothing and textiles can be used as a catalytic surface to air, employing existing technology in a new way.” The technology is to how a catalytic converter in a car helps clean the fuel mix. Ryan makes claims about how effective the innovation could be. He that if all of Sheffield’s half a million residents wore the jeans to become walking air , the dangerous chemical nitrogen oxide in the city would . The improvement in air could significantly reduce deaths and respiratory illnesses as asthma.