A new product has come the market for those wanting a digital solution losing weight – a fork. A Hong Kong company, HAPILABS, has showcased its HAPIfork the Consumer Electronics Show Las Vegas, USA. The wireless fork keeps track your dining habits, including your eating speed, and then downloads data via USB or Bluetooth your iPhone or PC. The purpose the fork is to help you eat more slowly. It tells you how long it took to eat your meal, the amount “fork servings" taken per minute, and the intervals "fork servings". If you are eating too fast, the fork will vibrate to let you know to slow down. The HAPIfork weighs 65 grams and is sale $99. HAPILABS was founded former French pole vaulter Fabrice Boutain. He explained the benefits his new product, saying: "What is important is you take enough time to chew the food well." He added: "By chewing well, you will help the digestion. There was a study the United States 2006 showing that people eating more slowly will eat 11 per cent fewer calories. So this is how we can help us lose weight." HAPILABS spokesman Andrew Carton said: "Eating too fast, and insufficient mastication has been tied all sorts of problems, including…weight gain." The company's website says there are many scientific studies that highlight the negative effects related eating meals too quickly.