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Nutritionists and dieting have long sought the answer to how to people to lose weight. It seems people are more interested in the of their wallets than their waistlines. Researchers in the USA may have found one answer – cash rewards and . A year-long study of 100 weight watchers by the Mayo Clinic in Minnesota found a system of financial and fines had a significant on people's success in shedding kilos. The weight- dieters received $20 a month if they met their weight goals and had to pay a penalty if they didn't. Those motivated by financial gain lost an of 4.1kg, compared to just 1kg for those without the cash bonus.

The study followed 100 adults aged between 18 to 63, who were every month for a year. They were put into four groups, some with a focus, others with an on education and behaviour change. The $20 a month was enough for the financially- dieters to out-diet the other groups. Mayo Clinic's Dr Donald Hensrud said: "Just wanting to lose weight isn’t enough. Financial incentives can be ." Head researcher Dr Steven Driver found the fear of money was stronger than the of receiving a bonus. He said: "Fear of losing money to motivate people about two and a half times more than the of gaining the same amount of money."

 


 
 

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