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It seems the age-old tradition of children a bedtime story before is on the wane in Britain. A new study that around a third of parents do not read bedtime stories to their children. The study, from British online retailer Littlewoods.com, also that up to 50 per cent of children would to watch TV or play computer games than read a story. Researchers further that a paltry five per cent of British under-sevens do not even a book. Parents came up with a myriad of reasons why they did not read to their little ones. Thirteen per cent of parents a lack of time, nine per cent said they are just “too stressed”, while others their children were simply not interested.

Littlewoods has up with British pop star Natasha Hamilton to try and this trend. They have a bedtime story writing competition for children under seven. Ms Hamilton, 31, told reporters: "I'm really excited to all the different story ideas and can't wait to see what the kids come up with. a winner's not going to be easy." She about her own joy as a mother in bedtime stories, saying: "As a mum of three, I know just how enjoyable reading bedtime stories to my kids is." A spokesman from Littlewoods.com said: "We how important it is for parents and kids to quality time together, and bedtime stories are a great way to just this."