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Most people do not know what blobfish is. It is world's ugliest animal. It is also new mascot of Ugly Animal Preservation Society (UAPS). UAPS asked 11 celebrities and comedians to make short video on what they thought was ugliest creature on Earth. Thousands of people voted to decide winner. UAPS president Simon Watt said he didn't want to use cute animal as society's mascot. He wanted people to know that not-so-cute animals are also in danger. Mr Watt said: "We've needed ugly face for endangered animals for long time…For too long cute and fluffy animals have taken limelight." He thinks blobfish will make people remember uglier animals.

Blobfish live in seas and oceans near Australia and New Zealand. They stay largely on seabed or ocean floor between 600 to 1,200 metres deep. They can grow up to 30 centimetres long. They have very large heads, small bodies and thin tails. Their name comes from fact that they look like large blob of jelly. This is because they have no muscles. They float in water and swallow things that swim past them, like small crabs and shellfish. Even though humans do not eat blobfish (they are inedible), fishermen accidentally kill thousands each year. They are caught in nets of fishing boats. Scientists are worried that this will put blobfish on list of endangered animals.