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The songs young people to could be them to more alcohol. This is the conclusion of a study into the extent to which lyrics references to drinking. Researchers from the John Moores University in Liverpool, England that public health warnings on liquor may be of diminishing value because of the prevalence of terms surrounding alcohol in pop songs. The study that one in five songs in the UK music charts references to intoxicating beverages. This figure double that from a decade ago. They also found that songs from 1981 relatively few references to alcohol. John Moores some of the rise to an influx of US-imported songs.

Researchers the exposure of young people to alcohol in the media is "a major concern". Professor Karen Hughes that references to alcohol a "form of advertising and marketing for alcoholic products." She said: "Public health concerns are already on the impacts of alcohol advertising on the drinking behaviours of young people, yet the growing reference to alcohol in popular music could that positive, alcohol-promoting messages are much larger audiences." Dr Hughes : "Health and other professionals should be vigilant to that popular music does not a medium for and extending cultures of intoxication and alcohol-related harm."