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The people see while at the movies is less effective when eat popcorn. This is the of a newly-published from Germany's Cologne University. According to researchers, people remember the names of new brands or by silently them in their brains. However, with a full of popcorn, this process is interrupted. The report is titled "Popcorn in the Cinema: Oral Interference Sabotages Advertising Effects". It describes how the chewing action interferes with the "inner speech" that operates whenever we come a new name. Researchers say: "This happens , that is, without our awareness."

Researcher Sascha Topolinski invited 96 people to watch a . Half of the group was given popcorn, while the received a small sugar cube. A week later, the were asked to rate a of products, including some of those they had seen adverts for the movie. The sugar cube group remembered a lot more of the product names than who ate popcorn. Mr Topolinski said: "The activity of eating popcorn made participants to the pervasive effects of advertising." He added: "This finding suggests that selling candy in cinemas actually advertising." This presents cinema owners with a . There is usually a 900% mark-up on popcorn sold in movie theatres.

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Good Luck. The people see while at the movies is less effective when eat popcorn. This is the of a newly-published from Germany's Cologne University. According to researchers, people remember the names of new brands or by silently them in their brains. However, with a full of popcorn, this process is interrupted. The report is titled "Popcorn in the Cinema: Oral Interference Sabotages Advertising Effects". It describes how the chewing action interferes with the "inner speech" that operates whenever we come a new name. Researchers say: "This happens , that is, without our awareness." Researcher Sascha Topolinski invited 96 people to watch a . Half of the group was given popcorn, while the received a small sugar cube. A week later, the were asked to rate a of products, including some of those they had seen adverts for the movie. The sugar cube group remembered a lot more of the product names than who ate popcorn. Mr Topolinski said: "The activity of eating popcorn made participants to the pervasive effects of advertising." He added: "This finding suggests that selling candy in cinemas actually advertising." This presents cinema owners with a . There is usually a 900% mark-up on popcorn sold in movie theatres.
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