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A German University says at cinemas are effective when eat popcorn. A report said people the names of products by saying them. This is with a mouth full of popcorn. The report is "Popcorn in the Cinema: Oral Interference Sabotages Advertising Effects". It says stops the brain's "inner " whenever we see or hear a new name. Researchers say this happens us thinking about it.

Almost 100 people watched a . Half of ate popcorn; the had a sugar cube. The group then rated various that were advertised the movie. The sugar cube group remembered more than the popcorn group. The report said eating popcorn reduced the of the advertising. The research suggests that popcorn in cinemas is for advertisers. However, there is usually a 900% on popcorn in cinemas.

 


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