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The adverts see at the movies are less effective when eat popcorn. This is the of a study from a German University. Researchers said people the names of or products by them. However, with a mouth full of popcorn, this process is broken. The report is titled "Popcorn in the Cinema: Oral Interference Sabotages Advertising Effects". It describes how interferes with the brain's "inner speech" that works we see or hear a new name. Researchers say this happens without us about it.

Dr Sascha Topolinski asked people to a movie. Half of them ate popcorn; the had a sugar cube. A week later, the rated various products, including some of those advertised the movie. The sugar cube group remembered of the products than the popcorn group. Topolinski said: "The activity of eating popcorn made immune to the pervasive of advertising." He added that his research suggests that selling in cinemas is bad for advertisers. Cinema owners now have a . There is usually a 900% mark-up on their popcorn.

 


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