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Candy Crush Saga was the most app of 2013, both in Apple's App Store and Google's Play store. It also the year's top revenue earning app. The game has downloaded over 500 million times since its launch last year. Candy Crush Saga is the current favourite among gamers. One addict, Deborah Alvarez, she it at least 10 times a day. She said: “I play it in between breaks at work, before I go home, when I get home…It's addictive." Her colleague Katie Newell said she has successfully playing the game. "I know too many people who have prey to Candy Crush. I can't to them. I have to invites to Candy Crush. It's a slippery slope," she .

Other top downloads of 2013 the photo and video-sharing service Snapchat. Craig Palli, an industry expert, : "Snapchat from a niche app to much more critical mass, so much so that Facebook was reportedly willing to billions of dollars to the company." Mobile communications analyst Simon Khalaf believes 2014 could be the year when mobile apps seriously the television industry. He said: "Every American $100-plus per month on a service that is not personalized and not mobile. It's an area that's ripe for disruption….Someone will up with new content, maybe a new device, and more importantly a better business model."