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Danish toy maker Lego said on Thursday that it will not sign new deal with oil company Shell. They had partnership in which Lego made toys with Shell logo on them. Shell sold toys in its gas stations in 26 countries. contract was worth $110 million. Lego made this decision after environmental group Greenpeace made video using Lego bricks that showed Shell in Arctic Ocean. It shows oil filling water in Arctic after oil spill. Lego people and polar bears in video become covered in oil. At end of the video, oil has covered everything, except Shell flag. The video has become Greenpeace's most-watched viral video in its history.

Greenpeace's video campaign ran for three months. Over million people emailed Lego asking it to end its deal with Shell. Greenpeace was very happy that Lego will end partnership. statement on Greenpeace website said: "Thanks million, Lego". It added: "We're super happy Lego has finally decided to do right thing. It's massive victory." Lego's CEO said he made decision because he didn't want company to be part of environmental campaign. He said Greenpeace should have spoken to Shell instead of making the video. Shell had plans to drill in Arctic in 2013 or 2014 but stopped because of technical problems. It has not yet decided whether or not to start in 2015.