A new has shown that physical activity and exercise are 'contagious' of social media. Researchers at the Massachusetts Institute of Technology (MIT) discovered that people who post of their exercise patterns and achievements on social media sites motivate and encourage people to be more active. Researchers tracked the exercise of 1.1 million runners over a of five years. They looked at the geographic of the runners, their social network use, distance, time, pace and the they burned. The researchers concluded that sharing personal exercise via social media can inspire others to exercise more, exercise harder and do so more .
The 'Nature Communications' has published the research. The study includes detailed of how inspiring it can be to read about a friend's physical activity. Researchers said: "On , an additional kilometre run by friends can inspire someone to run an three-tenths of a kilometre, and an additional ten minutes run by friends can inspire to run three minutes ." The study said social media improved the of runners who had been a little slower or less in , and of those who were showing signs of overtaking a friend's performance. Researcher Sinan Aral said: "In , if you run more, it is likely that you can cause your friends to run ."