The World Taekwondo Federation (WTF) has changed its name to World Taekwondo. The change is to stop the acronym 'WTF' being confused with a slang term used on social media. On social media, the abbreviation 'WTF' is used to show disbelief. The World Taekwondo president said the acronym 'WTF' now has "negative connotations unrelated to our organization". He added: "It was important that we rebrand to better engage with our fans."
Taekwondo is a Korean martial art that uses head-height kicks. The Taekwondo Federation president said: "Since 1973, we have been known as the World Taekwondo Federation. Over the following 44 years, we have grown taekwondo into the global sport it is today; in 2020, we will have the honour of seeing taekwondo at both the Olympic and Paralympic Games; and we have reinforced our federation’s position…beyond sport and into the field of humanitarianism."