new dating app in China is very popular with women. It is so popular that Chinese women are spending over $30 million month on it. It is little different from usual dating app because boyfriends are not real. There are just four single men on app and they are all virtual boyfriends. Women have to role-play dating four boyfriends. They have to use real money to buy "Purple Diamonds" from app. They then spend their Purple Diamonds in app to go on dates and keep their relationships going. The app is called Love and Producer. It is currently biggest money earner on Apple's App Store in China. Players spent over 200 million Chinese Yuan ($30 million) on playing it last month.
market research company said the app has more than two million daily active users. vast majority of these are women in their early 20s. The company said users love idea of romance and fun. A 19-year-old student at Wuhan University explained why she liked app. She said: "It's like romantic novel with fascinating voices. It's more real than reading novel." She said she loved app's "delicate drawings," as well as "great voices" of the four male characters. Another young Chinese woman said: "I don't have boyfriend, so I'm happy to have relationship with a "paper partner". She also liked getting e-mail and chat messages from her virtual boyfriends.