Gap Fill - Level 6


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   advertising      anniversary      backlash      caption      crap      debate      decision      emotional      generation      image      issues      maker      movement      power      protest      sponsor      suspended      team      trend      uniforms  
The sportswear Nike has announced it will use American football player Colin Kaepernick in its campaign to celebrate its "Just Do It" 30th . Mr Kaepernick ignited controversy in 2016 while playing as quarterback for his the San Francisco 49ers. He refused to stand for the national anthem as a against racial injustice and social . Instead he knelt down on one knee. This started a of other players "taking the knee" in support of the Black Lives Matter . Kaepernick's actions caused heated . In September 2017, President Donald Trump tweeted that NFL players should be either fired or if they failed to stand up for the national anthem.

Nike will use a close-up of Kaepernick's face with the : "Believe in something. Even if it means sacrificing everything." Nike supplies the for all the NFL's 32 teams and is a corporate of the NFL. The company knows it will receive a for using Mr Kaepernick in its ads. However, it said: "We believe Colin is one of the most inspirational athletes of this , who has leveraged the of sport to help move the world forward." Yahoo Sports said: "It's an interesting for Nike. No other athlete produces the same response as Kaepernick." Many on social media applauded Nike for its decision. One person tweeted: "Time to throw away all my Nike ."

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