The sportswear Nike has announced it will use American football player Colin Kaepernick in its campaign to celebrate its "Just Do It" 30th . Mr Kaepernick ignited controversy in 2016 while playing as quarterback for his the San Francisco 49ers. He refused to stand for the national anthem as a against racial injustice and social . Instead he knelt down on one knee. This started a of other players "taking the knee" in support of the Black Lives Matter . Kaepernick's actions caused heated . In September 2017, President Donald Trump tweeted that NFL players should be either fired or if they failed to stand up for the national anthem.
Nike will use a close-up of Kaepernick's face with the : "Believe in something. Even if it means sacrificing everything." Nike supplies the for all the NFL's 32 teams and is a corporate of the NFL. The company knows it will receive a for using Mr Kaepernick in its ads. However, it said: "We believe Colin is one of the most inspirational athletes of this , who has leveraged the of sport to help move the world forward." Yahoo Sports said: "It's an interesting for Nike. No other athlete produces the same response as Kaepernick." Many on social media applauded Nike for its decision. One person tweeted: "Time to throw away all my Nike ."