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The potato chip maker Pringles has its packaging. Pringles is well for its large, round, stacked crisps as well as for its cylindrical container. However, the container has been for being bad for the environment. A lot of the criticism because the tube was almost impossible to . The BBC news agency said the container was "a recycler's nightmare". It might have simple but it made up of multiple materials. It had a plastic cap, a metal base, an aluminium tear-off cover and a foil-lined cardboard tube. This all it nearly impossible for people to and recycle the container. The Recycling Association it one of the "villains" of the recycling world.

Chiefs at Pringles back to the drawing board to the packaging easier to recycle. They spent 12 months designing a new tube. This move was part of the company's promise to to 100 per cent reusable, recyclable or compostable packaging by the year 2025. A company spokesman said: "We are eager to our part and our impact on the planet. And Pringles fans that of us too. So we've worked hard to up with this new can, which is widely recyclable and our chips fresh and tasty and protects them from breaking up – which helps to reduce food waste." However, the new design still a plastic lid. The Recycling Association said this would just to plastic pollution.