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If you have ever a face in an inanimate object, your brain is in a process called pareidolia. This is the tendency to see a pattern or meaning in something, where actually there nothing there. Seeing faces in everyday objects a common experience. Many of us a smiley face in the clouds, in the froth of a cappuccino, or in an object as mundane as an electrical plug socket. Scientists from the University of Sydney in Australia a study to investigate whether our brain these illusory faces in the same way it with real human faces. Their research there are some similarities in how we both human and "false" faces.

In the study, 17 volunteers at a series of illusory and human faces. They to rate the strength of emotional attachment they upon seeing each one. The researchers' conclusion was that the same neural circuitry was in determining what was or wasn't a real face. Psychologist David Alais said: "We these objects are not truly faces, yet the perception of a face ." He added: "We up with...a parallel experience that the object is both a compelling face and an object." Mr Alais said the brain two things at once, and that we more on the image of a face than the fact it is an object. He added: "The first impression of a face does not way to the second perception of an object."