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Consumer
Jane Hawkes said the jerseys were
and "not remotely justifiable". She told The Sun: "This is an own
by mega-rich football clubs. Shirt prices have been soaring since the [coronavirus]
." She added that: "Pricing [shirts] out of the reach of
fans in a cost-of-living
is unfair." She said it could "backfire on clubs". Fans are unhappy with the increasing prices. Manchester United fan Shane Hopkins was
up with his team changing its
every year. He said: "Naturally, my children want the latest shirts. They love their club. But that means I have to spend over $400 at the start of each
. Clubs are too
."