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Matcha has exploded in
. It was once a
product. Now it is a trendy flavouring for drinks, desserts, and even
products. A tea association said Japan's tourism
is making the green tea shortages worse. It said: "Many foreigners buy lots of matcha...as
, sometimes even in bulk." It added that the increased demand was in
fuelled by social media. The founder of the store Tealife said
had grown ten-fold. He is always out of stock. "Matcha
" has resulted in a
that is also affecting Japan's traditional tea
.
