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Harry Potter J.K. Rowling has unveiled the latest to her hugely successful fictional phenomenon - a website Pottermore.com. The new site will be officially online from October 2011, but people who up for it now have the chance of a sneak preview before . The official online announcement reads: “Pottermore is a free website that an exciting online experience around the reading of the Harry Potter books.” The site will a considerable amount of unpublished material about Harry Potter, that Ms Rowling had to out of her books to keep the word count down. The author says there will be a lot of new on the characters’ backgrounds and on wizardly .

J.K. Rowling says she is Pottermore to thank her fans. "I wanted to give something to the fans that have followed Harry so devotedly over the , and to bring the stories to a new digital generation,” she said. There is currently no Harry Potter website, although there are hugely popular sites by fans, such as mugglenet.com and the-leaky-cauldron.org, as as the Warner Brothers movie site. Pottermore will allow fans to interact with Rowling and create new together. She said: "I fans and those new to Harry will have as much helping to shape Pottermore as I have." She added that fans, “will be able to enjoy a safe, unique online reading experience built the books”.