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Apple Designer Honored by U.K. Queen (2nd January, 2012)Jonathan Ive, designer of Apple’s best-selling iMacs, iPods, iPhones and iPads has received a knighthood from Britain’s Queen Elizabeth. This means he can now put “Sir” Richard on his business cards. The honour is the highest award the Queen can give to a citizen. Sir Richard received it for his services to design and enterprise his iconic designs of Apple’s products helped turn the Silicon Valley giant into the world’s most admired brand and most valuable company. He has worked with Apple since the mid-1990s and is Senior Vice President of Industrial Design. He shared Apple co-founder Steve Jobs’ passion for great quality and stylish products. Many of these have few buttons but are highly functional and easy to use. Ive said of his award: “To be recognized with this honour is absolutely thrilling and I am both humbled and sincerely grateful.” Ive told reporters his childhood dream was to be a designer, saying: “I discovered at an early age that all I’ve ever wanted to do is design. I feel enormously fortunate that I continue to be able to design and make products with a truly remarkable group of people here at Apple.” Steve Jobs supposedly called Ive his “soul mate” because of their shared understanding of simplicity in design. He elevated the British designer to a special position within Apple, answerable only to Jobs. Six of beautiful andIve’s works, including the original iPod, are housed in a collection at the Museum of Modern Art in New York. WARM-UPS1. APPLE PRODUCTS: Walk around the class and talk to other students about Apple products. Change partners often. Sit with your first partner(s) and share your findings. 2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.
Have a chat about the topics you liked. Change topics and partners frequently. 3. ADMIRED COMPANIES: Complete this table with your partner(s) and share what you wrote. Change and share again.
4. DESIGNERS: Students A strongly believe designers are more important than engineers; Students B strongly believe engineers are more important than designers. Change partners again and talk about your conversations. 5. WELL-DESIGNED: Rank these according to which is most important to have a good design and share your rankings with your partner. Put the most important at the top. Change partners and share your rankings again.
6. DESIGN: Spend one minute writing down all of the different words you associate with the word ‘design’. Share your words with your partner(s) and talk about them. Together, put the words into different categories. BEFORE READING / LISTENING1. TRUE / FALSE: Read the headline. Guess if a-h below are true (T) or false (F).
2. SYNONYM MATCH: Match the following synonyms from the article.
3. PHRASE MATCH: (Sometimes more than one choice is possible.)
WHILE READING / LISTENINGGAP FILL: Put the words into the gaps in the text.
LISTENING Listen and fill in the gapsJonathan Ive, designer of Apple’s best-selling iMacs, iPods, iPhones and iPads has _______________________ from Britain’s Queen Elizabeth. This means he can now put “Sir” Jonathan on his business cards. The honour is the _______________________ Queen can give to a citizen. Sir Jonathan received it for his services to design and enterprise _______________________ Apple’s products helped turn the Silicon Valley giant into the world’s _______________________ and most valuable company. He has worked with Apple since the mid-1990s and is Senior Vice President of Industrial Design. He shared Apple co-founder Steve Jobs’ passion for high _______________________. Many of these have few buttons but _______________________ and easy to use. Ive said of his award: “To be recognized with this _______________________ thrilling and I am both humbled and sincerely grateful.” Ive told reporters his childhood _______________________ designer, saying: “I discovered at an early age that all I’ve ever wanted to do is design. I _______________________ that I continue to be able to design and make products with a _______________________ of people here at Apple.” Steve Jobs supposedly called Ive his “soul mate” because of their shared understanding _______________________. He elevated the British designer to a special position within Apple, _______________________. Six of Ive’s works, including the original iPod, are housed in a collection at the Museum of Modern Art in New York.
AFTER READING / LISTENING1. WORD SEARCH: Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words ‘iconic’ and ‘brand’.
2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.
3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…? 4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings. 5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:
APPLE PRODUCTS SURVEYWrite five GOOD questions about Apple products in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.
JONATHAN IVE DISCUSSIONSTUDENT A’s QUESTIONS (Do not show these to student B)
----------------------------------------------------------------------------- STUDENT B’s QUESTIONS (Do not show these to student A)
LANGUAGE MULTIPLE CHOICEJonathan Ive, designer of Apple’s (1) ____-selling iMacs, iPods, iPhones and iPads has received a knighthood from Britain’s Queen Elizabeth. This means he can now put “Sir” Jonathan on his business cards. The honour is the highest (2) ____ the Queen can give to a citizen. Sir Jonathan received it for his services to design and (3) ____ his iconic designs of Apple’s products helped turn the Silicon Valley giant into the world’s most (4) ____ brand and most valuable company. He has worked with Apple since the (5) ____-1990s and is Senior Vice President of Industrial Design. He shared Apple co-founder Steve Jobs’ passion for high quality and stylish products. Many of these have few buttons but are (6) ____ functional and easy to use. Ive said of his award: “To be recognized with this honour is absolutely (7) ____ and I am both humbled and sincerely grateful.” Ive told reporters his childhood dream was to be a designer, saying: “I discovered at an early age that all I’ve ever wanted to do is design. I feel enormously (8) ____ that I continue to be able to design and make products with a (9) ____ remarkable group of people here at Apple.” Steve Jobs supposedly called Ive his “soul mate” because of their shared understanding of simplicity (10) ____ design. He elevated the British designer to a special position within Apple, (11) ____ only to Jobs. Six of Ive’s works, including the original iPod, are (12) ____ in a collection at the Museum of Modern Art in New York. Put the correct words from the table below in the above article.
WRITINGWrite about Apple products for 10 minutes. Correct your partner’s paper. _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ HOMEWORK1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word. 2. INTERNET: Search the Internet and find out more about Apple products. Share what you discover with your partner(s) in the next lesson. 3. JONATHAN IVE: Make a poster about Apple’s design guru Jonathan Ive. Show your work to your classmates in the next lesson. Did you all have similar things? 4. APPLE: Write a magazine article about the design of Apple’s products. Include imaginary interviews with Jonathan Ive and someone who doesn’t like the design of Apple products. Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s). 5. LETTER: Write a letter to a design expert. Ask him/her three questions about Apple products. Give him/her three of your opinions. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions.
ANSWERSTRUE / FALSE:
SYNONYM MATCH:
PHRASE MATCH:
GAP FILL: Apple designer honored by U.K. QueenJonathan Ive, designer of Apple’s best-(1) selling iMacs, iPods, iPhones and iPads has (2) received a knighthood from Britain’s Queen Elizabeth. This means he can now put “Sir” Jonathan on his (3) business cards. The honour is the highest award the Queen can give to a citizen. Sir Jonathan received it for his (4) services to design and enterprise his iconic designs of Apple’s products helped turn the Silicon Valley (5) giant into the world’s most admired (6) brand and most valuable company. He has worked with Apple since the mid-1990s and is Senior Vice President of Industrial Design. He shared Apple co-(7) founder Steve Jobs’ passion for high quality and stylish products. Many of these have few buttons but are (8) highly functional and easy to use. Ive said of his (9) award: “To be recognized with this honour is (10) absolutely thrilling and I am both humbled and sincerely grateful.” Ive told reporters his childhood dream was to be a designer, saying: “I discovered at an early age that (11) all I’ve ever wanted to do is design. I feel enormously (12) fortunate that I continue to be able to design and make products with a truly (13) remarkable group of people here at Apple.” Steve Jobs supposedly called Ive his “soul mate” because of their shared understanding of (14) simplicity in design. He elevated the British designer to a special position within Apple, (15) answerable only to Jobs. Six of Ive’s works, including the original iPod, are (16) housed in a collection at the Museum of Modern Art in New York. LANGUAGE WORK
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