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electronics giant Sony is gearing up for launch of watch made out of electronic paper. The e-paper watch could be on store shelves next year. Sony's watch will be latest to enter smart watch market. A company spokesman said watch would differ from competition because it will focus more on looks and style rather than function and gadgetry. watch will be made from special paper material that will allow both its face and strap to serve as display. The wearer will be able to change and interact with entire surface of the watch. Analysts say that watch may have trouble selling. Most agree that it is stylish, but it isn't proper smart watch as it cannot connect to the Internet.

Sony kept testing of its watch big secret until this week. It made design public last September to gauge public reaction to it. Sony didn't want people to be influenced by its name or brand, so it said watch was from company called Fashion Entertainment. A spokesman said: "We hid Sony's name because we wanted to test real value of product, whether there will be demand for our concept." Sony put watch on a crowdfunding site to test the market and see how many people thought it would be worth investing in. device surpassed its two million yen ($17,000) goal, raising 3.5 million yen ($30,000) in total.