The Reading / Listening - Vegetables - Level 5

Researchers say people eat more vegetables if the veggies have trendy labels. A research team found that vegetable sales went up by 25 per cent if they had trendy-sounding names. The researchers conducted their research on 600 diners at a university canteen. They labelled vegetable dishes in four different ways each day. There were vegetable dishes with a "basic" label (with just the word "carrots"), a healthy label ("carrots with sugar-free citrus dressing"), a "health positive" label ("smart-choice vitamin C citrus carrots") and a trendy label ("twisted citrus-glazed carrots").



Researchers created a wide choice of vegetables to see how effective the labels were. They used vegetables like beetroot, carrots, corn, green beans and sweet potato in their test. They used names like "twisted garlic-ginger butternut squash wedges," or "dynamite chilli," and "tangy lime-seasoned beets". They said the dishes with the trendy labels were 25% more popular than those with the "basic" labels, and 41% more popular than those with other labels. A researcher said: "Labels really can influence our sensory experience, affecting how tasty and filling we think food will be."

Try the same news story at these levels:

    Vegetables - Level 4 or  Vegetables - Level 6

Sources
  • http://www.bbc.com/news/health-40245922
  • https://www.sciencedaily.com/releases/2017/06/170612115415.htm
  • https://consumer.healthday.com/vitamins-and-nutrition-information-27/food-and-nutrition-news-316/beans-or-sizzlin-beans-words-get-people-eating-healthier-723606.html


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. people eat
  2. the veggies have trendy
  3. A research
  4. vegetable sales went
  5. trendy-
  6. research on 600
  7. carrots with sugar-
  8. smart-choice vitamin
  1. team
  2. sounding names
  3. up
  4. free citrus dressing
  5. more vegetables
  6. C citrus carrots
  7. labels
  8. diners

Paragraph 2

  1. a wide choice
  2. see how effective the
  3. They used vegetables like
  4. names like twisted garlic
  5. the dishes
  6. more popular than those with
  7. Labels really can influence our
  8. tasty and
  1. beetroot
  2. with the trendy labels
  3. sensory experience
  4. labels were
  5. filling
  6. of vegetables
  7. ginger
  8. other labels

Listening — Listen and fill in the gaps

Researchers say (1) ___________________ vegetables if the veggies have trendy labels. A research team found that vegetable                                  (2) ___________________ 25 per cent if they had trendy-sounding names. The researchers conducted their (3) ___________________ diners at a university canteen. They labelled vegetable (4) ___________________ different ways each day. There were vegetable dishes with a "basic" label (with just the word "carrots"), a healthy label ("carrots                              (5) ___________________ citrus dressing"), a "health positive" label ("smart-choice vitamin C citrus carrots") and a trendy label ("twisted          (6) ___________________ carrots").

Researchers (7) ___________________ choice of vegetables to see how effective (8) ___________________. They used vegetables like beetroot, carrots, corn, green beans and sweet (9) ___________________ test. They used names like "twisted garlic-ginger butternut squash wedges," or "dynamite chilli," and "tangy lime-seasoned beets". They said the dishes with the trendy labels were 25% (10) ___________________ those with the "basic" labels, and 41% more popular than (11) ___________________ labels. A researcher said: "Labels really can influence our sensory experience, affecting how (12) ___________________ we think food will be."

Put a slash (/) where the spaces are

Researcherssaypeopleeatmorevegetablesiftheveggieshavetrendyla
bels.Aresearchteamfoundthatvegetablesaleswentupby25percentift
heyhadtrendy-soundingnames.Theresearchersconductedtheirrese
archon600dinersatauniversitycanteen.Theylabelledvegetabledishe
sinfourdifferentwayseachday.Therewerevegetabledisheswitha"basi
c"label(withjusttheword"carrots"),ahealthylabel("carrotswithsugar
-freecitrusdressing"),a"healthpositive"label("smart-choicevitami
nCcitruscarrots")andatrendylabel("twistedcitrus-glazedcarrots").R
esearcherscreatedawidechoiceofvegetablestoseehoweffectivethela
belswere.Theyusedvegetableslikebeetroot,carrots,corn,greenbean
sandsweetpotatointheirtest.Theyusednameslike"twistedgarlic-gin
gerbutternutsquashwedges,"or"dynamitechilli,"and"tangylime-se
asonedbeets".Theysaidthedisheswiththetrendylabelswere25%mor
epopularthanthosewiththe"basic"labels,and41%morepopularthant
hosewithotherlabels.Aresearchersaid:"Labelsreallycaninfluenceour
sensoryexperience,affectinghowtastyandfillingwethinkfoodwillbe."

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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